Miami, Florida, United States
Accomplished marketing executive with 25 years’ experience in all facets of enterprise technology marketing with leadership experience in large and small companies. Proven track record in all marketing disciplines including marketing strategy, product and solutions marketing, demand generation, digital, public and analyst relations and marketing operations. A seasoned manager with the ability to build and lead cohesive, fun teams. Excellent communicator with extensive experience in public speaking, media relations, and customer and partner engagements. Significant international business experience across four continents with fluency in 3 languages. Domain Expertise • Product marketing strategy • Field marketing execution • Messaging and positioning • Digital marketing • Demand generation • Press and analyst relations • Social media and web • Channel acceleration • Events & conferences • Sales enablement • Training & certification
Chris is the CMO of Darktrace (DARK.L), a global leader in cyber security artificial intelligence, delivering complete AI-powered solutions in its mission to free the world of cyber disruption.
Responsible for the strategy and execution of the Nutanix theatre marketing practice, including customer, channel, OEM and Alliances marketing globally. The role is focused on the delivery of the full marketing mix designed to increase brand awareness, enable channel partners, drive demand, and build pipeline for the company's products and solutions.
End-to-end CMO role responsible for the strategy and execution of global marketing for the $2.4bn mobility, security, location-based services and Internet of Things business for Aruba Networks. Implemented scalable and sustainable marketing systems for awareness, demand generation, sales enablement, channel marketing, events and community. Experienced across enterprise software, hardware and SaaS offerings targeting IT, line-of-business, and developer audiences. Major Responsibilities and Achievements • Enabled a global field sales organization on the combined HPE Aruba value proposition • Evangelized a fresh, compelling point of view for Mobility solutions at Aruba • Implemented a global demand generation engine with central campaign development and field marketing execution • Architected an end-to-end digital strategy including brand, social, content and community • Oversaw analyst relations; resulting in leadership position in the Gartner Magic Quadrant • Managed the integration of the Aruba and HP Networking global marketing organization • Served as an integral member of the core executive team
Responsible for all aspects of marketing for Aruba's wireless, mobility and security solutions across Europe, Middle East and Africa. Delivered consistent marketing results that helped double the EMEA business in 4 years. Major Responsibilities and Achievements • Built a scalable demand generation engine resulting in 20% of EMEA bookings being marketing initiated • Improved the average marketing ROI to 20:1 for channel and direct marketing campaigns • Implemented an EMEA-wide public relations practice resulting in 30% quarter over quarter growth in business and technical media coverage • Oversaw large-scale customer and partner conferences achieving 1000+ paid attendees • Delivered a 30% increase in technical certifications at 20% of the cost by establishing a network of EMEA Authorized Training Centers • Launched Aruba’s social media strategy in EMEA resulting in over 100,000 initial impressions and a 40% quarterly increase in followers Was a regular speaker and evangelist on Mobility and Security topics