Phoenix, Arizona, United States
Chris Jolley is a CEO turnaround expert with over 35 years of experience in leading marketing and business strategies in the B2B and B2C spaces. He specializes in ecommerce and digital media, and has a track record of transforming businesses and driving growth, profitability, and efficiency. He is also a skilled communicator and public speaker who can effectively present to various stakeholders, from press and industry analysts to partners and consumers. He served as the CEO and Chairman of the Board at FitMyFoot, a company that provides personalized footwear solutions using 3D technology and AI. He led the company's strategic vision, growth, and operations, and secured multiple partnerships and funding rounds. Before joining FitMyFoot, he owned and operated Plateau Partners, LLC, a leading digital media consulting firm that worked with clients of all sizes, from Fortune 500s like Microsoft to smaller companies like Premera Blue Cross. He also spent 15 years at Microsoft, where he developed and implemented cross-functional marketing plans for more than 30 product launches, including seven version 1.0 releases. He was instrumental in the growth of MSN Money, MSN Shopping, and Windows Live services. He is passionate about creating and executing innovative and impactful marketing and business strategies that drive customer engagement, loyalty, and revenue.
Company turnaround expert helping businesses become more profitable and efficient. Ecommerce specialty. We create, support & execute cross-functional business & marketing plans with an intense focus on driving alignment throughout the various customer touch points. Examples of projects – creating integrated social media business and marketing plans, building online communities, customer engagement promotions, measuring & analyzing social media activity, integration of Facebook with corporate web sites, influential outreach, positioning & messaging.
Over the course of his 32-year career, Chris Jolley has managed multimillion-dollar PNLs and led all aspects of marketing, from branding to PR to customer acquisition, in the B2B and B2C spaces. Before joining FitMyFoot as CEO and Chairman of the Board, Jolley owned and operated Plateau Partners, LLC, one of the leading digital media consulting firms. His client list included companies of all sizes, from Fortune 500s like Microsoft to smaller companies like Premera Blue Cross, as well as Arena Sports and their nationwide Lil’ Kickers child development program. Before starting Plateau Partners, He spent 15 years at Microsoft, developing and implementing cross-functional marketing plans for more than 30 product launches, including seven version 1.0 releases. He was instrumental in the growth of MSN Money, MSN Shopping and Windows Live services.
Group Marketing Manager, Microsoft: Windows Commercial (EPG, SMB & Public Sector) 2009 – 2010 - Windows group marketing manager responsible for commercial marketing to partners, IT Pros & customers for genuine Windows (SMB, EPG & PS segments) Group Manager, MSN Money/MSFT Money, 2005 – 2009 -PR, social media, CRM, advertising, distribution & partnership marketing. Multi-million-dollar PnL responsibility Group Merchandising Manager, CRM Windows Live (Retention Marketing) 2006 – 2007 -Managed global marketing campaigns, e-commerce, and CRM for all MSN and Windows Live services over 250 million customers in 38 countries Group Merchandising Manager, MSN Shopping, 2005 – 2006 -Managed the merchandising team for MSN Shopping, published new content daily, shops, features, seasonal promotional initiatives, social media, PR and outreach.