Basel Metropolitan Area
A results-driven communications professional with 10 years’ experience and proven success in planning, execution and evaluation of communications strategy. • Experienced in content creation for a wide range of channels, including media releases, internal announcements, editorial, advertorial, social media content, email campaigns, and scripts. • Experience in media relations, particularly in business media. • Team player, confident in collaborating with stakeholders at every level.
• Online content copywriting for SEO projects of Expedia subsidiaries. • Proofreading Facebook.com's website and app. • English language QA testing for Twitter and Amazon apps.
• Planning and execution of PR and digital content strategy. • Project managed the launched of social media and digital presence on Twitter, Facebook, LinkedIn and YouTube, and company blog. • Generated a 5,000+ Twitter followers with average interaction of 140 per month and YouTube channel with 20,000+ views. • Content creation for three 3 websites and blogs with several CMS platforms such as WordPress; with particular focus on SEO. • Set up measurable KPIs of content performance on social media, e-newsletters, and websites (Google Analytics) presentation of findings to the leadership team, and application to strategy. • Focus on engagement and community building, creating a specialist LinkedIn group with 500+ members. Built relationships with online influencers, creating content for their channels, and property forum group with 100,000+ members. • Responsible for print and online advertising, including Google AdWords.
• Developed online communications strategy to increase awareness and media coverage. Launched the Law Commission podcast channel.
• Event management for leading research and advisory body in parliamentary affairs. Liaising with offices of high-profile politicians and public figures. • Co-authored research report into digital democracy, ‘Parliament 2020: Visioning the Future of Parliament.’ • Daily media monitoring.