Bozeman, Montana, United States
Research-Based Operations Agent supporting enterprise AI development at Google, focused on evaluating model performance, designing prompt systems, and building deterministic frameworks that improve reliability, decision quality, and real-world business outcomes. Founder of Path of 8 (Po8), a meaning-driven brand and systems studio operating at the intersection of storytelling, psychology, and intelligent systems. I specialize in translating complexity into clear, executable strategy—aligning teams, strengthening communication, and driving growth. My work spans enterprise marketing, AI evaluation, and systems design, with a track record of delivering high-impact marketing outcomes, including campaigns reaching 1.6B+ impressions, record-setting performance months, and measurable gains in engagement and conversion. I operate with a dual lens: human behavior and machine intelligence. The focus is simple—cut through noise, impose structure where others see ambiguity, and build systems that perform under pressure.
• Evaluate AI model performance by designing and testing structured prompts to assess accuracy, reasoning, and reliability • Analyze model outputs to identify gaps, inconsistencies, and failure points across real-world use cases • Develop deterministic evaluation criteria and scoring frameworks to improve model quality and reduce hallucinations • Optimize operational workflows for prompt testing, response validation, and system feedback loops • Conduct applied research on AI behavior, focusing on improving decision-making, output consistency, and business relevance • Collaborate within a high-security, enterprise environment to support large-scale AI system development and deployment
Marketing Systems Engine (MSE) is a strategic framework that ensures AI-enabled marketing is aligned, executable, and financially accountable. I built MSE to solve a growing enterprise problem: organizations are generating AI content at scale, but lack governance, measurement integrity, and operational rigor. MSE evaluates marketing systems across five pillars: • Strategic alignment • Operational feasibility • Measurement & incrementality • Behavioral validation • Scalable performance design Engagements include executive audits, AI output scoring, measurement redesign, and performance reallocation modeling. AI should not increase marketing volume. It should increase marketing certainty.
Path of 8 (Po8) is an AI-driven brand architecture studio I founded to blend creative strategy, mythic design, and advanced artificial intelligence into unified systems for modern businesses. Po8 develops adaptive narratives, symbolic frameworks, and operational efficiencies that help founders and companies differentiate, scale, and communicate with clarity. Key Responsibilities • Lead creative direction, product development, and strategic evolution of the Po8 brand ecosystem. • Architect advanced content, branding, and workflow systems for founders and small-to-mid-size organizations. • Build Po8’s Narrative Intelligence (NQ) methodology, integrating psychology, symbolism, mythic design, and pattern recognition. • Develop multi-layered brand identities including logos, packaging, visual systems, and experiential storytelling. • Create operational playbooks that streamline decision-making, communication flows, and customer journeys. • Oversee investor materials including pitch decks, narrative arcs, and brand vision frameworks. AI-Focused Contributions • Designed proprietary workflows that accelerate content creation, brand storytelling, and strategic planning. • Implemented multi-agent systems for research, market analysis, and creative automation. • Built adaptive brand models—brand structures that evolve with company growth. • Integrated intelligent systems into packaging design, copywriting, customer mapping, and knowledge architecture. • Positioned Po8 at the intersection of meaning-making and advanced technology, with a focus on scaling clarity. Notable Achievements • Launched the complete Po8 ecosystem, including OSM112 and OSM113 as companion frameworks. • Developed branded packaging systems, founder boxes, product story arcs, and experiential assets for the Po8 lineup. • Created a unified symbolic and mythology-informed design language across all initiatives. • Established Po8 as a hybrid creative studio, innovation lab, and strategic architecture firm.
• Lead hospital-wide marketing initiatives spanning neurology, orthopedics, dentistry, radiology, advanced imaging, and emergency medicine. • Spearheaded digital campaigns that grew website traffic 42% in six months, with engagement actions (calls, clicks, and directions) up 36%+ . • Drove 62,921 impressions and 37,638 views for emergency services video campaign with a 60% view rate and $0.01 cost per interaction, far outperforming industry averages . • Launched dental services campaign with a 9.61% CTR and 97% optimization score, building strong awareness in a niche specialty . • Introduced new branding and led the development of a modernized website to improve visibility, mobile optimization, and client conversion. • Managed cross-departmental growth strategies, aligning marketing goals with clinical outcomes and client acquisition. • Mentored staff in digital and creative skills, fostering a culture of innovation and collaboration.
• Founded and led boutique consultancy providing growth strategy and digital campaigns for regional clients. • Applied advanced targeting and neuromarketing to accelerate awareness and lead generation.