Raleigh-Durham-Chapel Hill Area
With over 17 years of combined in-house and agency experience, I contribute to Wiley as a Senior Manager of Digital Marketing. My role focuses on leading cross-functional teams to deliver innovative B2B digital marketing strategies, technical solutions, and performance-driven campaigns. I bring expertise in account-based marketing (ABM), e-commerce, and startup environments, along with certifications in Google Ads and Google Analytics to enhance our strategic initiatives. My work is driven by crafting impactful multi-channel marketing strategies tailored to business objectives. Leveraging a deep understanding of digital ecosystems, I aim to empower teams and organizations to achieve measurable results in dynamic markets. My commitment to fostering collaboration and innovation aligns with a mission to drive sustainable growth and build meaningful connections with clients.
Lead a cross-functional team to deliver innovative B2B digital marketing strategies, technical solutions, and performance
Digital marketing support for an agency
Managed two strategic accounts with $1M+ in paid media budget each; supported the others with clients ranging from the Hospitality/Entertainment, Cloud SaaS, emerging technology, to eCommerce, Healthcare/Pharmaceutical, Food, and Biotech industries
Lead for paid media platforms, email, web development, and digital components of traditional media (direct mail, TV, radio, billboards, etc.) working with a variety of regional strategic accounts in the Hospitality/Entertainment, eCommerce, Financial, Healthcare, Automotive, Transportation, and Retail industries. Also supported RFPs, SOWs, and agency marketing initiatives.