San Francisco, California, United States
I'm a Vice President of Sales with over 19 years' experience in managing media sales and business development. My passion for a client-based, data-driven sales approach has helped me lead teams in creating millions of dollars in new revenue and growing existing revenue in media markets across the country. I've worked extensively in the local, regional and national marketplace, finding unique and creative solutions for advertisers. My goal is to marry my many years of experience in media with the needs of an exciting and forward thinking media/technology company.
● Increased overall revenue by 27% over the first three years, and grew market share in 21 of 22 quarters, leading television, political, and digital sales, sales operations, and marketing and sales creative services teams for San Francisco Bay Area and Pacific Northwest media markets. Grew revenue in all key tent-pole products year-over-year, including CBS Prime, Grammy’s, March Madness, and NFL Football. ● Generated over $6 million with a goal of $4.2 million in daily revenue as the host station for Super Bowl 50 by developing engaging content, community events, and sponsorship opportunities, including the STEM Bowl which brought together Bay Area technology companies, local schools, and sponsors for a four day event with the 49ers. ● Increased new direct revenue over 27% over five years, exceeding $78 million, in part by building a research and data collection product to inform clients about the reach and effectiveness of their advertisements.
● Grew revenue 34% over the first two years and grew market share for 17 of 20 quarters at this then-underwater local television station by leading the development and execution of a re-brand. Included the development of new business plans, marketing campaigns, and quality programming that funneled increased viewership into ad sales. ● Increased new direct revenue from 13% of overall revenue in 2008 to 44% in 2013 by developing a sales program that focused on viewer engagement, product placement and new revenue development, as well as incorporating employee training into sales initiatives to directly enhance sales performance, office morale, and motivation.
• Supervised local and national sales reps in all western regional markets. • Developed the Spot Runner sales and product offering while providing assistance in the recruitment, training and development of all new sales employees for the entire company. • Served as the key local media adviser, reporting directly to the Chief Revenue Officer and VP of Sales. Worked closely on all new product development and training programs. • Collaborated with engineers and clients to build, test, and deploy a programmatic buying platform for television and radio advertising, ultimately scaling the product to the country’s top 25 media markets, generating over $8 million in media campaign contracts over 18 months through the recruitment and development of all new sales representatives and leading a client-based sales approach.