San Francisco, California, United States
I have spent more than ten years working in print production and operations, helping companies turn complex content into accurate, high quality printed products. My background started in Graphic Communications, which gave me a strong foundation in prepress, color, and the technical side of printing. Over the years I moved into roles where I managed large scale production, vendor relationships, manufacturing workflows, and the full life cycle of printed materials. Most of my experience comes from overseeing millions of printed products each year in both digital and offset environments. I am comfortable working with domestic and international print partners and I know how to manage schedules, capacity planning, quality checks, proofs, file delivery, and problem solving when issues come up. I enjoy keeping projects organized and moving forward, and I take a lot of pride in delivering final products that match the original intent of the content. Alongside my print background, I also run a small local business where I help companies in my community improve their online visibility. Although it is different from print production, it has helped me strengthen my communication skills, project management abilities, and attention to detail. It also keeps my problem solving skills sharp. My main focus remains print production and operations, and I enjoy the structure, collaboration, and precision that work requires.
Helping Marin County businesses rank higher on Google Maps through expert Google Business Profile (GBP) optimization, local SEO strategy, and reputation management. Rank Marin also curates a top-rated business directory, highlighting Marin’s most trusted restaurants, service providers, and storefronts, based exclusively on verified Google reviews. • Local SEO services tailored for Marin County • GBP audits, optimization, and ongoing management • Strategic review generation & citation building • Creator of RankMarin.com
• Led production strategy for printed event deliverables and large-scale custom print runs. • Managed vendor relationships for print, packaging, and fulfillment partners. • Oversaw proofing, color accuracy, file delivery, and quality control for printed assets. • Scoped print specifications and managed budgets across multiple large client projects.
• Developed compelling narratives for product engagement, enhancing brand appeal and market presence. • Orchestrated the Go-To-Market strategy for Mimeo Photos and its products, ensuring effective alignment with market trends for successful launches. • Conducted in-depth qualitative and quantitative research, using customer interviews, surveys, and data analysis to inform product development and marketing strategies. • Implemented data-driven strategies through BI tools, synthesizing internal and external data for informed decision-making and product direction. • Created and maintained detailed customer personas, aligning marketing efforts with the diverse needs and preferences within the customer base. • Designed and executed targeted marketing campaigns with well-defined measurement goals, leading to measurable market penetration and brand strengthening. • Actively managed customer feedback, utilizing platforms like Canny to integrate customer insights into product roadmap discussions. • Oversaw business reputation management, focusing on Trustpilot reviews and the branding of Mimeo and Motif iOS and Mac apps, enhancing brand credibility and appeal.
• Acted as a key liaison between the operations and marketing teams, extensively educating the marketing department on product details and service nuances. This collaboration was pivotal in refining marketing copy and strategies, aligning them closely with product features and customer needs. • Served as a bridge between product knowledge and storytelling, significantly enhancing the marketing team's understanding of key value propositions and accurate product representation. • Oversaw global manufacturing of two million custom products annually through blurb.com and magcloud.com, ensuring quality and efficiency in production processes. • Managed e-commerce ERP admin functions for order routing, shopping cart, manufacturing capacities, and capabilities, optimizing operational workflows. • Determined staffing requirements, conducted interviews, and led the training of new employees, fostering a skilled and efficient workforce. • Managed project initiatives for B2B API system integrations, collaborating with engineering teams and manufacturers to streamline operations. • Conducted thorough analysis and reporting of key business metrics, informing strategic decisions for both internal and outsourced manufacturing processes. • Oversaw Amazon and Ingram Distribution services, expanding market reach for self-published authors and enhancing distribution channels. • Managed product operations, collaborating with the R&D team for the implementation of new products and services, ensuring innovation and market relevance. • Developed, managed, and drove KPIs, aligning operational strategies with overarching business goals and objectives for continuous improvement and growth.
• Manage day to day operations, oversee production of all POD products and services. • Responsible for forecasting and partner acquisition. • Support new product integrations, product upgrades and enhancements. • Execute operational reporting, manage color and overall quality audit processes. • Develop systems and procedures that support the growing business. • Ensure specification, schedule and quality requirements are met. • Manage the Large Order Service Operations team.
• Design brand identities for start-ups and small businesses. • Provide logo design, website development, product packaging, business cards and other marketing collateral. • Assist clients in determining brand objectives, budget, presentation approaches, styles and techniques.