Vancouver, British Columbia, Canada
I live for launch day. That spine-tingling sensation of launching a new product and/or partnership that drives value, revenue, and solves a problem. With a start on the engineering side of the house, I developed a strong technical underpinning that has served me well as I have moved into the customer and business side of Product, accumulating experience from Business Development, Project Management and Business Analysis roles before my move into Product Management; Specializing in Software as a Service for consumers, SMBs and the largest of global enterprises. Over the years I have developed a well-rounded and unique skill-set that gives me insight to the entire spectrum of SaaS operations. I love working with smart, talented people to build products and companies that solve problems and have impact. I'm passionate about the connection between technology and people, building successful partnerships and products, and most of all: launch day.
Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world.
SOCi is a marketing platform for multi-location brands, empowering businesses to scale marketing efforts across digital channels
I led the Product Management department at Unbounce; setting the vision, strategy, investment and implementation for our product roadmap. Leading a team of 6 Product Managers, jointly we are helping SMB's create the highest converting marketing content possible.
· Defining a world-class customer experience and vision for a rapidly growing business · Creating buy-in for the product vision both internally and with key external partners · Translating the customer experience into a logically sequenced and optimized product roadmap · Leading cross-functional teams to ensure we implement the business vision efficiently
Responsible for - Leading product in an agile environment with a team of world-class engineers - Championing a product vision across the company and building consensus on priorities to achieve results - Empathizing with customers and keeping a firm pulse on industry direction - Collaborating with the user experience team to share learnings, conduct research, and producing intuitive and delightful product experiences - Defining and analyzing metrics that determine the success of product initiatives - Actively driving Hootsuite’s business strategy and unique value propositions - Working with go-to-market and support teams to ensure success Achievements include - Launching a dedicated team collaboration tool for managing the response and ownership of tasks - Launched a revamped connection to our customers most important social networks that lead to a doubling in usage and drove sustained increase in adoption - Launching Hootsuite’s first real time product for managing engagement - Driving a strategy to enable partners to build on Hootsuite’s engagement product set
Achievements Include: - Re-architecture of Hootsuite’s infrastructure from a pull based system to real time connection to our partners APIs - Implementing a new data collection strategy that increased reliability in our Analytics product and drove down costs by 70% - Launching a rules engine for reviewing social messages in order to apply categorization for measurement and routing for team collaboration
My job is to inspire and spread my passion for building great products. With a focus on B2B Business Development and Product Management for Hootsuite’s App Directory, I work with each of our partners to rapidly distil the shared value of our products to our joint users to inform new product through app integrations. Having successfully launched over 150 partner integrations, that has helped drive millions of dollars of revenue, I have worked with a wide spectrum of partners from small to large driving joint success for all parties involved. I am also responsible for growing, improving and running the operations for Hootsuite’s App Directory, a key strategic initiative for the company. I have created, implemented and refined the processes used today to launch app integrations at Hootsuite. - Identify, evaluate and initiate partner opportunities with complementary software products - Direct all phases of new product life cycle with our partners, from product vision to launch including: opportunity analysis, product strategy, technical and business requirements, prototyping, design, development, and support. - Create, implement and refine the program used for partner vetting, scoping, development, review and launch process that all app integrations go through - Manage the ongoing operations needed to support our wide network of partners and their integrations, ensuring all integrations are operational and customer feedback is being distilled to drive future enhancements - Liaison between partners and Hootsuite’s marketing, sales, support, product and engineering teams