San Francisco Bay Area
Software engineering leader and entrepreneur with 15+ years experience (& a beginner's mindset). Currently leading Ads Product & Platform engineering at OpenAI. Previously Senior director of Engineering (Ads) at Instacart (team of 120+ EMs / ICs); engineering leader of Instagram’s Ad Solutions (25 EMs / ICs); technical co-founder of Switchcam, disrupting event videography by harnessing user-generated video content (VC-backed, 500 Startups alum). As a technologist, personally developed the core Switchcam algorithms / technology (Python) with two published patents, systems developer for R&D sonar technology (C++), ecommerce development (Java) and lead developer of the algorithmic trading platform for Australia's largest investment bank (C#).
Leading Ads Product & Platform engineering - Ads Formats/Solutions, Ads Manager, Conversion APIs/SDKs - across SF and Seattle
Building and leading Instacart’s Ads engineering team (120+), driving $1B ARR and the transformation of retail media. 2025 all Ads eng 2024 leading Ads Quality + Formats eng 2020 leadings Ads Formats eng
Building and leading teams for Instacart's Ads Formats engineering (~40) to create new advertising products that engage customers and deliver value to brands, as the trillion-dollar grocery industry moves online. With CPG brands spening 21% of sales revenue on marketing, what does the world need to look like when customers never interact with a supermarket shelf or in-store promotion? If "creating a world where everyone has access to the food they love and more time to enjoy it together" sounds like a mission worth getting out bed for, we're hiring 🥕
Taking a year to explore more of the world out there and catch up on personal projects / learning. Volunteer on a number of technical projects (eg George State Parks web systems); feel free to connect if I can help your non-profit.
Managed Instagram's Business Products / Ad Solutions engineering teams (supporting 25+ engineers / multiple managers), responsible for establishing Instagram's self-serve advertising business and scaling revenue through Story Ads, SMB Solutions and Core Advertiser Experiences teams. Managed across mobile, web, backend and product-ML stacks. Developed Instagram guidelines for senior IC engineer progression. Established Instagram’s Media Solutions team, acting as product manager as well as engineering manager. Multiple discretionary equity grants.
Developed and scaled the infrastructure for serving ads on Instagram, as well as creating the inventory management system. Working across all stacks (python/django, php, js, c++).
Technical cofounder of Switchcam, enabling video replay of events by audio-analyzing and reconstructing from user-generated content. Oversaw all aspects of technology for patented algorithms, product iterations and system infrastructure. Managed the engineering team and implemented core algorithm. * Managed engineering team of sixI Designed and tuned development processes- stand-ups, peer programming, pull requests / code reviews, continuous integration / automated testing and automated deployment procedures. * Designed and implemented patent-published algorithms for reconstructing events form crowd-sourced video. R&D of audio fingerprinting and statistical inference algorithms, machine-learning tuning frameworks and distributed processing for capacity. * Designed and implemented Switchcam Director's video processing pipeline, leveraging AWS S3, Zencoder, custom EC2 processing and VideoJS to create a full video processing, hosting and serving platform. * Designed and implemented the Switchcam multi-angle player, using javascript to control multiple YouTube chromeless embed players in order to coordinate playback of multiple, synchronized angles of video coverage for an event. Utilized Backbone.js to manage complexity of varying buffering rates, start offsets and user interactions.