Singapore
Senior commercial leader with 20+ years of experience driving revenue growth, market expansion, and commercial transformation across Asia (13+ markets). I have a proven track record of building and leading high-performing sales and commercial teams, scaling distributor and reseller networks, and delivering sustainable growth across B2B, enterprise, and channel-led environments. My experience spans full commercial ownership, including go-to-market strategy, pricing, forecasting, tender management, and P&L responsibility. Career highlights include: • Driving 180% revenue growth within 16 months through strategic GTM execution and team transformation • Achieving 100% YoY growth across multiple emerging markets over consecutive years • Winning multi-million-dollar enterprise tenders, including a S$1.9M AI contract in the hospitality sector • Building national and regional sales organisations from the ground up, with accountability for revenue, margin, and operating performance I am known for combining strategic clarity with hands-on execution, partnering closely with principals, cross-functional stakeholders, and customers to unlock growth opportunities and improve commercial discipline. I am currently exploring senior commercial leadership roles (Commercial Director, VP Commercial, or equivalent) where I can help organisations scale revenue, strengthen go-to-market capability, and drive profitable growth across Singapore and the wider APAC region.
• Scaled Zyxel reseller network by 60% in 12 months through targeted partner acquisition and enablement • Won S$1.9M enterprise tender deploying Voice AI across multiple hotel properties (first of its kind in SG) • Secured key enterprise clients including Habyt and Jumbo Group • Opened new revenue channels with M1, MyRepublic, SPTel (SMB & enterprise) • Led end-to-end enterprise sales: tenders, solutioning, negotiation, and delivery • Partnered closely with overseas principals to ensure commercial and technical success
Commercial Advisory
• Built Singapore business from the ground up, delivering revenue growth with 10% cost reduction • Developed and executed local GTM strategy beyond original mandate • Won new customers to diversify revenue and expand market presence • Owned P&L, KPIs, budgeting, and performance governance
• Drove 180% revenue growth in 16 months through commercial restructuring and team build-up • Delivered 35%+ YoY growth in priority product categories • Established Singapore National Sales Organisation with full P&L ownership • Won multi-million-dollar property and developer tenders • Led sales and commercial strategy across 13+ APAC markets • Improved profitability with +25% gross margin and +2% EBIT uplift