Chris Smith

Global PR at adidas Football

Germany

About

PR & Communications leader with 10+ years’ experience across global agencies and adidas. I work at the intersection of football, culture and storytelling — leading Global PR for adidas Football across product launches, major tournaments and athlete narratives. From leading product campaigns to partnering with top-tier media outlets to drive game-changing editorial, I focus on building meaningful stories that drive brand relevance and measurable impact. Cannes Lions winner with a passion for creative, culturally-led communications.

Experience

  • adidas (Full-time · 4 yrs 8 mos)
    • Global PR, adidas Football
      Aug 2024 - Present · 1 yr 11 mos

    • Newsroom + PR, adidas MENA
      Nov 2021 - Aug 2024 · 2 yrs 10 mos

  • Hill+Knowlton Strategies (Full-time · 2 yrs 6 mos)
    • Group Account Director
      Jul 2020 - Oct 2021 · 1 yr 4 mos

    • Account Director
      May 2019 - Jun 2020 · 1 yr 2 mos

  • Hill+Knowlton Strategies (2 yrs 5 mos)
    • Senior Account Manager
      Mar 2017 - Apr 2018 · 1 yr 2 mos

    • Account Manager
      Dec 2015 - Feb 2017 · 1 yr 3 mos

  • Account Executive at The Brooklyn Brothers
    Aug 2014 - Sep 2015 · 1 yr 2 mos

  • Junior Account Executive at Talk PR
    Aug 2013 - Aug 2014 · 1 yr 1 mo