Northampton, England, United Kingdom
I'm an experienced and award winning (most recently B2B Marketing Team of the Year) Marketing Director with a demonstrated history of creating and launching brands and propositions in both the automotive and FM sectors. Skilled in business strategy and planning with a laser focus on commercial goals and delivering an ROI. I love the creative process and working with awesome teams to produce content that stands out from the crowd. Outside work I'm a busy father of four who tries to fit in the odd game of rugby, definitely only watching these days, and the odd meal and drinks with friends and family.
Leading the SME Marketing team, incorporating the Network and LeasePlan Go brands, as we moved the organisations Marketing into the Digital age. • Brand creation; delivered the full rebrand of FleetLine to LeasePlan Go • NPD; launched a new Personal Leasing product in the UK • Budget; responsibility for Marketing budgets of c£2 million in 2014 and £3m in 2015. • Strategy; created and launched the digital marketing strategy for LP SME & Consumer • NPD; introduced the concept of, and operationally launched, Marketing Automation (Marketo) • ROI; created and implemented a lead generation and ROI model within the Marketing function. • Marketing mix; delivered multi channel campaigns across outdoor, radio, events, and consumer print advertising. • TV; end to end responsibility for the delivery of the LeasePlan Go national TV advertising campaign. • CRM; commercial lead in CRM project including market analysis, requirements scoping and implementation of salesforce.com within the LPGo brand
Full Marketing mix activities. Preparing the FleetLine brand for it's rebrand to LeasePlan Go!
Responsible for batch and stock vehicle purchase and sales, project management, marketing activities