Seattle, Washington, United States
As a marketing professional and United States Marine Corps Veteran, I love solving complex problems and delivering results. I have a proven track record of SEO, SEM, email marketing, and marketing strategy & analysis, as well as collaborating with cross-functional teams and presenting to stakeholders. I am always eager to learn new skills and take on new challenges in the dynamic field of marketing. Throughout my career in marketing, I have worn numerous hats including Demand Generation Manager, SEO Specialist, Digital Marketing Specialist, and Marketing Analytics Coordinator. These experiences provide a solid background for me to effectively plan, execute, and report complex marketing strategies. I am not afraid to get my hands dirty though, and am as comfortable crafting digital ads as I am presenting integrated marketing campaigns.
As the Channel Marketing Manager for Amazon Shipping, I manage and optimize our email, website and in platform marketing campaigns from ideation through deployment and reporting. Through my efforts, the Amazon Shipping team effectively reaches and converts our target audience of various-sized shippers across the USA. Over the course of my time at Amazon, I have: Established and lead an email channel team responsible for iterating, deploying and optimizing email campaigns to customers and prospects. Launched a channel intake mechanism through Asana that marketers throughout the org can use to submit campaign requests. Since launch, the intake mechanism has been used to launch over 100 campaigns, ranging from one off email sends, to complex nurture programs. Established an emergency communications process to notify shippers of large scale events impacting them, then trained an external team on how to execute the process.
I created Declination Digital Marketing as a way to start helping small businesses in the Pacific Northwest achieve their marketing aspirations. Some of the clients I have worked with include: Dub Sea Fish Sticks Baseball Organization (Formerly the Highline Bears): I provided SEO, digital strategy, and integrated marketing strategy to enable the Highline Bears to successfully re-brand as the Dub Sea Fish Sticks. Elements of the strategy I provided included an integrated re-brand campaign that focused on merchandise sales, digital advertising, website search optimization, outdoor marketing (billboards), and more. Pacific Northwest Couriers LLC: I relaunched the Pacific Northwest Couriers website to better communicate what they do and generate leads. In addition to building and optimizing the website, I provide ongoing marketing strategy and paid search ad management. Sharpe Works LLC: I created a new website to help drive leads and showcase the expertise of the Sharpe Works LLC team. Additionally, I created a thorough marketing and SEO plan to ensure they are showing up at the top of search engines.
At Infoblox, my focus area was creating an "always on" engine that would continuously deliver high-quality leads for our BDR and sales teams. I worked cross-collaboratively with various teams throughout the organization, including Sales, Field Marketing, Product Marketing, BDRs, Threat Intelligence Teams, and more. Some of the large projects I worked on include: PPC campaign management: Managing a quarterly budget of over $120,000 for paid social and paid search Campaign Leadership: Managed numerous campaigns that included a full range of tactics and strategies, such as webinars, podcasts, email, paid search, and paid social. Podcast production: I managed the Infoblox Podcast "Threat Talk" by organizing guest appearances, topic iteration, promotion, and reporting on performance metrics. I worked cross-collaboratively with the product marketing managers to ensure highly relevant and compelling topics. Through my management, we increased episode consumption by over 300%. Although this was a top-of-funnel marketing activity, I was able to generate a number of highly qualified leads as well. SEO: I managed the inbound marketing and SEO strategy for the company, providing audits, competitive analysis, keyword research, and SEO plans and implementation. Additionally, I updated the blog posting process to include SEO as a key element in every post, resulting in a significant lift in our organic traffic. Reporting: I managed a website performance reporting schedule that consists of weekly, monthly, and quarterly updates. I presented these reports to both upper leadership teams and my peers. Web Team: Worked with the web team to create a more streamlined and optimized blog posting process. Additionally, I provided website audits and asset publication to ensure quality asset tagging and SEO.
At SiteCrafting, I worked as a digital marketing and SEO specialist for over 10 clients. I provided strategic expertise for our clients and ensured all plans were executed with high customer satisfaction. My work included SEO and content audits for over 15 organizations, competitive analysis, keyword research, SEM, paid social, content migrations, SEO implementation. I was given the opportunity to present to clients early on and earned the trust of both clients and my employer.
I specialized in analyzing the key performance indicators of the G2 marketing team efforts in order to provide a holistic view of what was and was not working. My analysis covered lead generation and nurturing, SEO, campaign performance and more. To increase the quality of data we collected I did a lot of work with our marketing automation program. Additionally, I developed HTML marketing emails for campaigns, events and client engagement.