London, England, United Kingdom
Leading on management of corporate and foundation partners, and identiying and developing new income-generating opportunities to support UNICEF's work for children through Soccer Aid, UNICEF UK's largest public engagement campaign and the world's biggest charity football match.
Developed, planned and executed paid media strategy managing seven- and eight-figure annual media budgets for industry-leading global brands, and supported Jellyfish in pitching and winning new business.
Planning and delivery of performance-focused paid media campaigns for global brands. Specific subject matter expertise on the mobile and app marketing space. Team lead for agency partnerships with key app advertising platforms (Apple, Google)
Won new business, and managed and grew key accounts across multiple verticals including non-profit, education & employment, and health & fitness. Clients included: Network Rail, Tearfund, Actelion, Zava
Managed and grew accounts through identifying opportunities for the provision of media and news services.
Won new business and grew existing client commitment through proposal development, content production and distribution strategy of multimedia special-interest awareness and campaigns across multiple verticals including international development, health and wellbeing, employment and careers, and gender equity. Clients included: Network Rail, Pfizer, PwC, Aston University, Heathrow Airport