Greater St. Louis
Led a global creative team across North America and the EU, delivering integrated brand campaigns for Enterprise Mobility (Enterprise Rent-A-Car, National, Alamo) and Bayer Crop Science portfolios, including Climate FieldView, Bayer Vegetables, and Employee Communications. Directed global social and digital creative strategy across 89 international markets (LAC, EMEA, APAC), localizing brand storytelling beyond North America and the UK while maintaining cohesive global standards. Led paid media strategy and messaging architecture for FieldView across four distinct audience segments, spanning new/novice users, seasoned power users to farmer-seed dealers. Concepted and executed immersive trade show experiences, including interactive touchscreen gaming activations and digital installations. Built and scaled content marketing ecosystems, including blog strategy, SEO and GEO optimization. Partnered directly with client leadership, legal, and media teams to bring campaigns from concept to launch Provided senior creative oversight to Community Management teams, integrating real-time engagement strategies into broader campaign narratives.
Lead copywriter for The Climate Corporation, Corn States and 12 Foot Beard whiskey. Created brand campaigns, content strategy, customer engagement and retention, internal communications and social media. Directed brand workshops and brand voice explorations with a variety of client teams. Working across various mediums, including video, audio, AR/VR, blog writing and social media. Also providing creative support for Imo's Pizza, Bayer Crop Science and new business ventures.
Became lead copywriter for The Climate Corporation. Lead the creative vision and strategy for content and social media for the FieldView brand. Created brand campaigns, AR/VR experiences, live virtual events, social media, video and interactive media. Also provided senior creative support to Corn States and Bayer Crop Science.
Writer for USPS working on all the below-the-line aspects of the brand campaign. Contributed to seasonal campaigns and learned a lot about stamps. Provided creative support for Samsung and Buffalo Wild Wings.
Lead all content strategy and creation for new business/lead generation. Wrote copy for apps, white papers and websites. Kept the office clean-ish and stomachs full as Office Nanny.
Lead copywriter for Coolfire.com Developed a distinct style and voice for Coolfire Media, Coolfire Solutions and Coolfire Studios while maintaining the overall tone of Coolfire as a brand. Self-appointed Chief Snack Officer.