Rocky Mount, North Carolina, United States
I’m a commercial leader with national experience in building products and residential construction, operating in long-cycle, consultative environments where pricing discipline, execution, and cross-functional alignment are critical. Most recently, I served as Vice President of Sales for a custom log-home manufacturer, where I owned national sales strategy and revenue performance for a mid–eight-figure business. In that role, I partnered closely with executive leadership across sales, marketing, pricing, and operations to drive sustained growth in a highly cyclical market and played a hands-on role in preparing the company for — and supporting — its successful sale to a private equity firm. My background includes building and leading teams, formalizing pipeline management and pricing processes, and creating clear operating rhythms for forecasting, performance review, and execution. I’m comfortable operating at both the strategic and hands-on levels, working closely with ownership and leadership teams while staying connected to how the business actually runs. Earlier in my career, I led high-revenue retail operations and turnaround assignments, managing large teams and full P&L execution. That experience shaped a practical, operationally grounded leadership style centered on accountability, clarity, and results. I’m best suited for VP or Director-level roles across sales, commercial leadership, or operations, where disciplined execution, strong teams, and close alignment between revenue and operations are required to scale the business.
Vice President of Sales for a national building products and residential construction manufacturer specializing in the structural design and framing of custom log homes. Led inside sales, sales management, revenue growth, and builder-channel development, working directly with the CEO and executive leadership on strategy, pricing, marketing, and execution. Highlights & Impact Delivered sustained, multi-year revenue growth in a highly cyclical residential construction market: FY2019: +18% YoY growth following promotion to VP of Sales FY2020: +56% YoY growth despite early pandemic disruption FY2021: +27% YoY growth, positioning the company for acquisition by a private equity firm Owned national sales strategy, pricing approvals, and contract execution for a mid-eight-figure annual revenue business. Rebuilt and led the inside sales organization, including sales managers, sales representatives, and a dedicated Turnkey Builder Program role; peak team size of 17. Put structure around sales execution through updated processes, pricing frameworks, and promotional strategies designed to protect margins while scaling volume. Worked closely with marketing on multi-channel lead activation (email, text, content, website updates) to re-engage existing leads and improve conversion. Played a key role in the company’s successful sale to a private equity firm, contributing to SOP development, performance reporting, and direct participation in investor due diligence. Founded and led a national Turnkey Builder Program, recruiting and vetting approximately 60 independent builders to support home completion and improve the customer experience.
Recruited to build and expand the company’s builder and small-developer channel as part of a national growth initiative, while gaining hands-on experience across core sales, pricing, and estimating functions. Key Contributions Recruited and onboarded builders and framing crews nationwide to expand installation capacity and referral reach. Developed and sold a volume-based pricing and discount program for small developers and repeat-purchase builders, increasing repeat business and long-term relationships. Supported direct sales activity alongside the core sales team to learn the business end-to-end and accelerate impact. Trained in company pricing and estimating tools, completing custom estimates and supporting contract execution. Demonstrated strong performance in direct sales and channel development, resulting in promotion to Vice President of Sales within 10 months.
Recruited to lead store operations and support the launch of JCPenney’s large-appliance business within a high-volume retail location. Highlights Successfully launched and integrated a large-appliance department, including staffing, training, merchandising, and operational execution. Led full-store operations for a ~$21M annual revenue location, overseeing sales performance, labor management, customer experience, and operational discipline.
Led full-store operations for high-volume retail locations with responsibility for sales performance, profitability, customer experience, and execution. Selected for turnaround assignments based on performance. Highlights & Impact Managed multiple locations, progressing from an initial ~$12M annual revenue store to a $17M+ location based on results. Took over underperforming stores following significant KPI and profitability declines; led comprehensive turnarounds across operations, sales, and leadership. Drove rapid stabilization and sustained performance improvement across both locations. Relocated at company request to lead struggling locations and execute rapid operational and financial recoveries. Led teams of 70+ year-round employees, expanding to 130+ during peak seasonal periods. Rebuilt leadership teams through targeted hiring, training, and performance management. Restored one location to Top-100 performance among more than 1,100 Sears stores nationwide. Selected for a corporate-sponsored leadership and best-practices forum for top-performing Store Managers.