Ireland
Digital Marketer with a passion for crafting compelling content and running high-impact campaigns. I bring a wealth of experience across diverse sectors, from education and financial services to telecoms, online gaming, B2B social media, and construction management SAAS. I have a well-rounded skill set that spans project management, strategic planning, communications, and creative/media agency relationship management. I excel at content management, campaign analysis, CRM, website management, and objectively judging creative work to ensure it aligns with brand goals and resonates with target audiences. Over the past five years, I’ve served as the ABM Manager for EMEA at Autodesk Construction, where I successfully built relationships with key accounts and drove revenue growth across all sales segments. My focus has always been on creating long-lasting partnerships and delivering results that matter. With my ability to blend creativity with strategy, I thrive in dynamic environments, always striving to maximise the effectiveness of every campaign and drive measurable business outcomes.
• Built the ABM team from the ground up, designing comprehensive campaign playbook. • Strategy and campaign planning across territory, mid-market and named accounts. • Design, execute, analyse, and optimise multi-channel campaigns (1:1, 1:Few, 1:Many) in collaboration with Sales, Content, and Product teams. • Hire and develop ABM team members. • Utilise marketing reporting and project management tools - Power BI, Salesforce, Looker, Miro, Mural, Asana, Airtable. • Work in tandem with Sales leaders to identify priority accounts message strategy and target personas. • Manage multiple campaigns across ABM touchpoints including email, display, landing pages, social selling, and events. • Establish Europe-wide executive engagement program for Enterprise Accounts. • Collaborate with creative teams and external agencies on large-scale brand awareness campaigns. • Work closely with global team counterparts. • Part of the marketing extended leadership team for Autodesk Construction.
• Brand campaign management - Manage multiple EMEA-wide B2B campaigns designed to empower, educate and inform small business owners. • Manage multi-discipline cross platform executions - including owned channels, off-platform digital, OOH, event activations, press advertising and media partnerships • Cross-team collaboration - work with channel marketing teams to define, execute, measure campaigns for best impact • Agency management - manage relationships with global media partner (Mindshare), brand (Rothco) and video production (Antedote) agencies • Budget management • Campaign planning - quarterly strategic road-mapping • Stakeholder management - engage in-country marketing and policy leads to plan activity to address local challenges • Brand integrity - ensure consistency of brand identity and TOV