Chris Moore

Commercial & Marketing Director at Birlea Furniture & Willis & Gambier

United Kingdom

About

Extensive blue chip experience with an exceptional track record of exponential sales growth and highly successful leadership. Commercially astute senior leader with the ability to inspire and influence people at all levels, encompassing skills across Sales, Field Management, National Account Management, New Business, e-commerce, Marketing, PR and most importantly Customer Service. A high level achiever in winning new business, having personally won key Partnerships with Next, Very, B&Q, Debenhams, La Redoute in the last year. I personally won over £30m over 2 years in my previous role and my team overachieving the >£184m budget. Successfully led and delivered a change programme to increase capabilities and deliver exponential growth over the last year. Fully proficient in P&L with a track record in revenue generation.

Experience

  • Birlea Furniture (3 yrs 9 mos)
    • Commercial, Marketing & Supply Chain Director
      Sep 2023 - Present · 2 yrs 10 mos

    • Commercial & Marketing Director
      Dec 2022 - Sep 2023 · 10 mos

    • Commercial Director
      Oct 2022 - Dec 2022 · 3 mos

  • Commercial Director at Willis & Gambier
    Oct 2022 - Present · 3 yrs 9 mos

  • Head of Business Development at Co-op
    Jun 2021 - Oct 2022 · 1 yr 5 mos

  • Nisa Retail (11 yrs 3 mos)
    • Head of Business Development
      Oct 2019 - Jun 2021 · 1 yr 9 mos

      This role saw me devising and implementing the growth strategy for the group, with full P&L accountability. I lead a team of 12 to identify, unlock, win new opportunities and induct them into Nisa, along with dotted line reports within central operations and finance. I created and implemented a new Induction team, with full end to end processes, to help deliver the new business into Nisa, taking new partners on a 90 day journey, to unlock the true potential of every new partner, whilst giving them tailored and structured support. I worked closely with PR and Marketing to devise and implement PR and digital strategy to attract new partners, to help deliver the new business strategy.

    • New Business Controller
      Oct 2016 - Oct 2019 · 3 yrs 1 mo

      This role saw me managing a >£80m new business budget and devising the new business strategy for all channels within the group. I was accountable for ensuring all business was profitable and contributed towards EBITDA. I lead a team of New Business Managers, a lead generation Executive and 2 Development Executives, to help implement the strategy and deliver the new business I have built a high performing team, delivering over £80m in New Business LFY, seeing exponential growth for the group YOY.

    • National Account Lead - Amazon, Specialist Business & e-Commerce
      Oct 2014 - Oct 2016 · 2 yrs 1 mo

      This role saw me taking the lead in the National Account team and devising the strategy for the business unit. I had full P&L accountability across a diverse account portfolio.

  • Nestlé (3 yrs 5 mos)
    • Sales Manager
      Dec 2007 - Mar 2010 · 2 yrs 4 mos

      This role saw me managing a large sales team of Business Development Managers, coaching and developing them, to drive sustainable growth and distribution within the convenience symbol and independent channel. Progressing from a Business Development Manager into a Sales Manager. I grew sales exponentially YOY for 3 years running, driving a large growth & ROI for the channel.

    • Business Development Manager
      Nov 2006 - Dec 2007 · 1 yr 2 mos