Slingerlands, New York, United States
Experienced professional with extensive CPG industry history, focused primarily on consumer/shopper analytics and segmentation & targeting. I have mainly worked to solve consumer marketing challenges with CPG manufacturers at local, national, and global levels.
Duties include working directly with client service teams on complex client questions, analyzing and planning business strategy around training/knowledge development, demand creation (lead generation support), creation of best demonstrated practices and advising on successful deployment & maximizing use of new technology.
Primarily a Consumer and Shopper lead for various Global & National CPG clients, creating insights and recommendations that enable clients to answer critical business questions about their consumers. Recent responsibilities include greater focus on training internal associates and clients on methodology and knowledge enablement for Nielsen offerings including Homescan and Ecommerce measurement.
Worked with team managers to build client relationships, creating actionable solutions that drive revenue growth. Build strong teams that can bring insights to clients via training and development of thought leadership materials with Consumer & Shopper applications. Develop client solutions for critical business issues, with primary focus on consumer insights.
Mapped client business issues in order to drive solutions via designing, proposing, and delivering advanced consumer analyses. Developed, executed, and monitored sales plan while providing support to reach sales goals. Trained clients and new associates.
Produced innovative custom research reports, managed large on-going projects from initiation through completion, reviewed and critiqued data for accuracy while serving as contact for client data needs and training associates on the utilization of Nielsen products and data
Responsible for team leadership, in-store advertising, replenishment, sales analysis, and overall store management assistance