Chris Masterson

Owner/Director at Mesh

Greater London, England, United Kingdom

About

Owner/Director at Mesh, working with a team of commercially creative people who are focussed on developing brand-building, shopper-stopping, volume-increasing campaigns, amplified across the key touch points. Currently applying our approach to help a raft of global brand clients succeed in GB, Euro and Global markets.

Experience

  • Owner/Director at Mesh
    2005 - Present · 21 yrs 7 mos

    About Mesh: We’re an integrated marketing agency, delivering ideas that sell across multiple touchpoints, channels and disciplines – from shopper and digital to retail and experiential to account handling, planning and creative – we believe in the power of commercially creative thinking. And it’s this combination of real-world insights, category-leading ideas and inspiring creative delivery that many of the world’s biggest brands and retailers come to us for.

  • Marketing at Coca-Cola Enterprises
    1998 - 2005 · 7 yrs

    A number of different roles, learning from smart directors just what makes the Coca-Cola portfolio - and system - tick. As a result, appreciating the complexity of selling sparkling and still brands in consolidating (and increasingly cluttered) markets.

  • Associate Director at Marketing Drive
    1993 - 1998 · 5 yrs

    Working on UK business including, Total, Sony and Zanussi. Getting close to the detail of what makes a commercial return in below the line marketing.

  • Account Manager at The Core Consulting Group
    1991 - 1993 · 2 yrs

    Account handler enjoying the world of Martini, Whitbread licensed estate and Philips consumer goods.