Chris Masterson

Vice President of Product Development - Clarus Corporation (CLAR) Adventure Segment: Maxtrax, ØNWRD, RockyMounts, Rhino-Rack & TRED Outdoors

Eastern Creek, New South Wales, Australia

About

Experience

  • Vice President of Product Development - Clarus Adventure at Clarus Adventure
    Aug 2025 - Present · 1 yr

  • Rhino-Rack (1 yr 2 mos)
    • Global Head of Product, Digital & Marketing - Clarus Adventure
      Oct 2024 - Aug 2025 · 11 mos

      Rhino-Rack is founded on the belief that life is better when we MAKE SPACE FOR ADVENTURE. Our mission is "Helping People Make Space for Adventure." We believe there’s an adventurer in all of us. It’s what drives us to create world ready gear, for adventurers of all walks, born and proven in Australia. And making the world’s best Adventure Systems and Product is a team effort. With our associates around the world, our suppliers and our dealers, we all make Rhino-Rack; together. Life is better when we make space for adventure ___________________________________________________ Maxtrax is the market leader in producing the best vehicle and safety equipment. MAXTRAX have been discovered by 4WD adventurers around the world as the safe, simple, quick and easy method of vehicle recovery. MAXTRAX are part of people's adventures and lives around Australia and in over thirty countries including the USA, Peru, South Africa, Norway, France, England, Japan, Ukraine, New Zealand and UAE, to name just a few. ___________________________________________________ TRED Outdoors is seriously committed to Adventure & Exploration. Proudly Australian, we make high-quality, reliable outdoor and recovery gear for the explorers of this world – those who dream about an open, deserted track as they sit in morning traffic; daydreaming about unzipping a tent at first light. Whatever kind of explorer you are, we know what gear you need to get you there. After all, we’re explorers too and have been for decades.

    • Global Head of Product - Clarus Adventure
      Jul 2024 - Sep 2024 · 3 mos

  • General Manager - HRV Marketing, Product & Insights at Vector Limited
    Apr 2020 - Jul 2024 · 4 yrs 4 mos

    We introduced the great benefits of home ventilation to kiwi homeowners, and our market-leading products quickly became recognised as the go-to for families wanting relief from damp, unhealthy homes, especially when health issues such as asthma and allergies were part of the problem. We believe that everyone should love the feeling of coming home to a healthier invironment :)

  • Fisher & Paykel Appliances ()
    • Head of Haier Brand - Australasia
      Nov 2018 - Apr 2020 · 1 yr 6 mos

    • General Manager - NZ Marketing
      Jun 2015 - Oct 2018 · 3 yrs 5 mos

      Lead the acceleration and implementation of NZ's multi-brand positioning, supporting share growth & improved financial returns.

  • General Manager - NZ Marketing & Product at Ford Motor Company
    Apr 2008 - May 2015 · 7 yrs 2 mos

    I was specifically recruited for my international automotive experience, to help Ford deliver its new brand positioning within NZ, whilst launching an expanding all-new passenger vehicle range and taking Ford Ranger to NZ's #1 top selling vehicle. Responsible for all marketing (brand & retail) and media relationship activities, supporting year-on-year market share growth and profitability.