Chris Adams

Experienced senior business leader. Global eCommerce @ Microsoft.

Woodinville, Washington, United States

About

Experienced commercial business operator with demonstrated history of delivering sustained growth on multi-billion-dollar businesses.

Experience

  • Microsoft (20 yrs)
    • General Manager, Global eCommerce
      Jul 2026 - Present · 1 mo

      Lead a scale team of business, growth and intergrated marketers accountable to deliver global revenue and customer growth across the Microsoft product portfolio through our ecommerce channels. Products include Azure, Microsoft 365, Copilot, Surface, Xbox and more.

    • General Manager, Commercial eCommerce
      Feb 2025 - Jul 2026 · 1 yr 6 mos

      Lead a scale team of business and growth marketers accountable to deliver global revenue and customer growth for our commercial product portfolio through our ecommerce channels. Products span the commercial portfolio, including Microsoft Azure, Microsoft 365, Microsoft 365 Copilot, and more. + Delivered double digit growth on multi-billion-dollar revenues across multiple product solution areas. + Instilled operational excellence across global processes, metrics, and senior leadership performance reviews. + Achieved cross-functional collaboration among engineering, marketing, finance, and sales stakeholders. + Operated a modern, global digital growth engine spanning marketing-led and product-led growth channels. + Built a scale experimentation engine to support business model decisions and journey improvement. + Launched Ask Microsoft, our multichannel AI agent, to scale customer engagement and revenue. + Defined long-term strategy leveraging full-funnel economics, competitive analysis, and customer research. + Modeled people-first execution across 30+ person organization with leadership signal score of 97.

    • General Manager, Modern Work & Security
      Sep 2022 - Feb 2025 · 2 yrs 6 mos

      Lead dynamic team of managers and growth marketers to drive worldwide revenue and usage growth for our Modern Work & Security portfolio through our first-party commercial channels. Products include Microsoft 365, Copilot for Microsoft 365, Microsoft Teams, Windows 365, and Defender for Business. + Delivered double digit growth on multi-billion-dollar revenues. + Grew small and medium business customer subscriptions by 16%. + Launched Copilot for Microsoft 365, making our AI assistant available to small and medium businesses. + Developed new customer engagement strategy to assist current and future customers in 10+ markets. + Instilled rigor across management processes, metrics, and senior leadership operational reviews. + Defined long-term growth strategy based on market insights, research, and competitive analysis. + Achieved cross-functional collaboration among engineering, marketing, finance, and sales. + Fostered a culture for new early in career employees to succeed as part of the Aspire program.

  • Marketing Manager, Student Developer at Microsoft
    Jun 2004 - Jul 2005 · 1 yr 2 mos