Dubai, United Arab Emirates
Experienced Manager and Consultant with a demonstrated history of working in the publishing industry. Skilled in Business Development, Marketing, Market Planning, Market Analysis, and Account Management. Strong product management professional with a Master’s Degree focused in Parisian History and Culture from The University of London Institute in Paris.
• Collaborated with diverse teams to manage day-to-day operations of government communications and PR projects. • Coordinated project implementations ensuring alignment with strategic objectives and stakeholder expectations. • Developed strong relationships with clients and partners to enhance project outcomes and communication effectiveness.
• Oversaw the organization and management of a high-profile government client’s showcase event in Dubai. • Assisted with social media campaigns and communications to enhance event visibility and engagement. • Collaborated with cross-functional teams to ensure seamless execution of event logistics and client satisfaction.
- Creating and implementing a market development plan - Identifying and pursuing new growth opportunities - Upsizing existing opportunities - Localising and implementing global marketing strategies
- Managing a Consulting team of five across the Gulf and Jordan while providing mentorship and contributing to their professional development - Setting and assuming responsibility for sales goals and sales forecasting in the region - Maintaining high profitability levels - Assuming responsibility for operational expenditure - Re-shaping the regional business strategy - Actively pursuing large-scale business development opportunities - Contributing to MENA publishing projects - Contributing to the development and execution of the MENA marketing plan
- Effectively managing locally-based distributors and booksellers in the MENA region by setting sales targets and helping them to achieve them - Developing business cases for our Finance team to et credit limits and credit periods - Working with Marketing to deliver international and localised marketing campaigns in an effort to drive B2C sales - Working with the local sales teams to plan and manage print runs - Direct ELT account management in Oman and the UAE
- Working with the Editorial team and the Regional Adaptations unit to ensure that publications fit the needs of Arabic-speaking students. - Gathering and assimilating market research data that will impact on future publishing projects and the content within. - Organising and overseeing pilots of new material at schools, colleges and universities across the Middle East and then feeding back the findings. - Liaising with colleagues in Marketing to ensure that promotional tie-ins fit the needs of our clients and their students - Assisting with ELT conferences and events across the region.
- Account management for educational insitutions in the UAE, Oman, Saudi Arabia and Qatar. - Developing, securing and maintaining new business in these markets. - Delivering professional development sessions for teachers across the region. - Gathering and assimilating market research data for both the Editorial team and the Regional Adaptations unit. - Organising and partaking in ELT conferences and events across the region.