Metro Jacksonville
I am a strategic, customer-focused commercial leader who builds strong, empowered teams and drives sustainable innovation. My career encompasses diverse sector experience, Endocrinology, Healthcare CPG, Neurosurgery, Orthopedics, and Vision Care, posing a wide variety of challenges that has developed my capabilities in creativity, processing complexity, remaining curious, being a fast learner, maintaining a solution-oriented mindset, and having a bias for relentless execution. I have a proven track record of achieving market exceeding growth while leading domestic and international teams in business development, marketing, product innovation, sales, and sales training. I believe in combining strategic commercial acumen with empathetic people leadership and a forward-thinking, growth driven mindset to deliver results that are both profitable and people focused.
As Theragen’s CMO I blend deep scientific understanding with strategic marketing acumen, acting as a bridge between complex clinical realities and the commercial marketplace. Responsible for developing and executing marketing and communications strategies that strengthen the organization’s brand, improve patient engagement, and support growth objectives. I work obsessively to understand our target stakeholder’s decision-making process, including patients, clinicians, hospital systems, and payers. This involves mapping their needs, pain points, and buying behaviors, and aligning marketing strategies to address them. Led our digital transformation to modernize as well as maximize our reach by designing compelling and clinically relevant data-driven campaigns across digital, traditional, and social media channels to attract and retain customers. I operate with high commercial focus building deep sales team relationships to understand what’s working and what’s not, ensuring marketing supports and amplifies sales efforts. In addition, I possess regulatory fluency that allows us to navigate a complex regulatory landscape ensuring all marketing activities and claims are compliant and credible. I believe a strong growth minded culture can accomplish anything. I recognize and celebrate the contributions of every single employee at Theragen. There is an unstoppable spirit that drives us to be better each day and to be in service of colleagues, customers, and the many patients who rely on us.
Identified, assessed, prioritized, and launched high potential feasibility projects across J&J MedTech. Pitch deck delivery to gain executive advocacy and investment via comprehensive business cases, path to market options, risk analysis, competitive differentiation, value proposition, and stakeholder VOC. Led 6 project teams with hyper focus on needs-based ideation, rapid prototyping, and pre-clinical / clinical feasibility work under very compressed timelines.
Increased commercial pipeline value by $220 million by translating deep insights and unmet needs states into new product development projects expanding portfolio beyond Vision's contact lens business. Led commercial assessment and prioritization, drove external innovation business development exploration, and was the commercial lead for License & Acquisition business development opportunities.
Marketing group director for $750million flagship brand, led the Complex Deformity and Adult Degenerative businesses. Increased market share and drive above market growth every year. Commercial marketing lead for sales operations, Inventory Task Force, Contract and Pricing Committee, and Sales Force Effectiveness training. Responsible for Commercial Professional Relations including Surgeon Advisory Council, AO Foundation engagement, Surgeon Training Institute, KOL selection and development.
GSM commercial lead managing 2 neurosurgical businesses. Drove market share increase and portfolio expansion by launching 5 new products and achieving +$45million in growth in first 3 yrs. Responsible for annual BPs, field inventory, as well as contracts and pricing committee . Created Codman's first Physician Advisory Board focused on Traumatic Brain Injury generating portfolio expansion opportunities, Professional Development courses, Society speakers bureau, and sales training content.
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