Chris Flynn

Executive Chair & Founder - The World Tourism Association for Culture and Heritage

Greater Sydney Area

About

Chris Flynn is currently Executive Chairman of the World Tourism Association for Culture & Heritage, a position that requires liaison at the most senior levels of Government, Industry and Academia. With 36 years experience in international tourism working in a wide range of countries across four continents, Chris has an intimate knowledge of the industry and the requirements needed to identify critical trends that have the potential to influence tourism development and expansion. Recognised as a leading specialist in terms of innovation and strategy, Chris is often requested to speak at high profile conferences and events and/or provide insights to leading news media channels such as BBC World News Asia Business Report, which boasts a live global audience in excess of 300m His expertise is also sought by leading Australian and International Universities and Faculties. Chris is also recognised for excellence in: - Developing and delivering major strategic initiatives in a multinational environment - Public and private sector negotiation - Relationship management & stakeholder engagement - Strategic insights into future trends - High Level Communicator

Experience

  • Executive Chair at The Responsible Tourism Development Academy
    Jun 2025 - Present · 1 yr 2 mos

    The Responsible Tourism Development Academy is the tourism industry’s most comprehensive suite of capacity building training modules, and knowledge sharing programs, created as a resource to aid destinations, government ministries, and tourism industry stakeholders create, develop, and/or enhance their future business knowledge and opportunities.

  • Executive Chair at The World Tourism Association for Culture and Heritage
    2019 - Present · 7 yrs 7 mos

    The World Tourism Association for Culture and Heritage (WTACH) was formed to establish clear goals, objectives and strategies for the protection of cultural heritage through responsible and sustainable tourism practices. Working in collaboration with public, private and specialist academic sector organisations, WTACH determines best practice ethical principles and standards in line with the most robust global research available. A community of like-minded organisations and individuals, WTACH seeks to ensure that the unique attributes, history and cultural values of the world’s communities are celebrated and preserved for generations to come.

  • Vice Chair - Asia Pacific at The World Rural Tourism Council
    Nov 2024 - Present · 1 yr 9 mos

    The World Rural Tourism Council (WRTC)is the recognised global authority of responsible and sustainable rural tourism development. Located in the World Rural Tourism Town, Huzhou City, Zhejiang Province, China. WRTC is a not-for-profit organisation dedicated to the pursuit of economic growth and sustainability for rural communities both within China and throughout the world.

  • Board Member and Strategic Advisor at Low Season Traveller®
    Jan 2019 - Present · 7 yrs 7 mos

    Low Season Traveller aims to inspire people to visit worldwide destinations during their ‘low seasons. Following COVID19 there will be an increasing need to spread visitors more equitably to prevent issues such as overtourism from ever happening again. With people travelling less they will naturally want to experience more. Low Season Traveller works with the tourism industry to achieve these new goals and enable visitors to 'Experience The World Without The Crowds'

  • Strategic Advisor at Tourism Talent Australia
    Sep 2019 - Present · 6 yrs 11 mos

    Tourism Talent is passionate about changing tourism’s perception as a career, and changing how the industry recruits and retains talent. We are a development and talent marketplace, run by tourism professionals, focused on connecting great businesses with outstanding people.