Minneapolis, Minnesota, United States
Data-driven marketing leader with proven experience leading B2B, B2C and insights & analytics teams that grow revenue, improve marketing ROI, enhance operational capabilities, and increase impact on business results.
• Led a marketing analytics team responsible for delivering actionable insights that helped inform North America campaign planning & optimization, drive audience segmentation, and measure the effectiveness of our campaigns against KPI targets and expectations.
• Authored the division’s B2B marketing strategy and managed tactical execution to meet annual account growth and retention targets for a $700 million industry leader. • Developed an account retention early warning system using customer experience data to flag at-risk accounts so recovery efforts could be implemented. System helped 80% of participating territories increase account retention and improved management visibility to product and employee performance issues. • Managed a portfolio of 20+ products, including national strategic partnerships, at various stages of their lifecycle. Product portfolio was consistently rated the best in the industry by school decision makers in quantitative market research. • Led product re-engineering projects that saved more than $1 million annually, while improving customer functionality. • Created the business case and led a cross-functional team to launch the nation’s largest child safety and rapid response program in partnership with the National Center for Missing and Exploited Children.
• Developed product bundles & marketing programs that helped division double revenue & improve profitability. • Redesigned product fulfillment process to reduce the fulfillment cycle by more than 50%.
Developed and implemented marketing communications and media relations strategies while managing day-to-day account activities for a diverse group of clients.