Chris Donachie

Senior Director, Football Pro-Clubs and Team Sales

Netherlands

About

20+ years experience in the Sports Industry, including General Management, Strategy, Business Development, Marketplace Management and Campaign Development. Have worked at the elite level and in grass roots for Brand and Agency side.

Experience

  • Nike (10 yrs 3 mos)
    • Snr Director, Football Pro-Clubs and Team Sales
      Oct 2024 - Present · 1 yr 10 mos

    • Director, Football Partnerships, LFC
      Jul 2023 - Oct 2024 · 1 yr 4 mos

      Nike's lead in it's partnership with Liverpool FC, with a remit to drive return on investment across business, brand and purpose.

    • Club Business Director
      Jan 2020 - Nov 2023 · 3 yrs 11 mos

  • Nike UK (9 yrs)
    • TEAM Sales Manager, UK & Ire
      Jun 2012 - May 2016 · 4 yrs

      National Sales Manager for Teamwear, responsible for strategy development across Grass Roots & Professional Football, Education sectors and Rugby.

    • TEAM Sales Rep
      Jun 2007 - Jun 2012 · 5 yrs 1 mo

  • Account Director at Guerilla Communications
    Jan 2007 - Jun 2007 · 6 mos

  • Business Development Manager at NB Group
    Nov 1999 - Jun 2006 · 6 yrs 8 mos

    Joined NB as an Account Manager on the P&G account, progressing to Senior Account Manager and ultimately BDM, leading the Nike UK account.