New York City Metropolitan Area
Data-driven creative director and product marketing strategist with a proven track record of driving brand growth across digital, print, social, video, and experiential mediums. Expert in collaborating cross-functionally to develop compelling brand narratives and execute go-to-market strategies that use real-time insights.
Developed go-to-market campaigns and collaborated with cross-functional teams in product, sales, and marketing to craft successful product launches with persona-specific positioning Increased annual revenue by designing and executing a comprehensive marketing overhaul including developing brand guidelines, pitch deck templates, one pagers, and animated explainer videos that effectively communicated product functionality Addressed identity issues revolving product functionality by creating feedback loop with product marketing and development teams, refining brand messaging and boosting market engagement through real-time insights Led the creation of high-impact content across multiple channels, establishing a strong and clear SaaS influence while maintaining a humanistic identity fit for the education technology space
Led marketing and customer acquisition efforts, driving business growth through targeted social media campaigns, strategic partnerships, and direct outreach, securing five-figure contracts with multi million dollar clients across the country Produced and filmed over 40 live sporting events in 2023, including broadcasts for the Disc Golf Pro Tour and Amateur Pickleball Circuit, totaling 1,000,000+ views and attracting global audiences across platforms Managed a team of 6 direct reports, overseeing camera operators, editors, and commentators to deliver high-quality broadcasts; developed workflows and trained team members in production techniques, including multi-camera editing, lighting, set design, and audio engineering
Coordinated, scheduled, and implemented production elements for high quality next-day broadcast of PDGA Major tournaments including the 2023 Junior Disc Golf World Championships Optimized and oversaw production workflow to ensure execution of deliverables on 24-hour turnaround by managing contract negotiations, booking lodging and travel, designing run of show, leading equipment load-in, and managing cameramen, editors, and commentators on day-of execution Oversaw creative process by educating contractors on best practices, and designing shot list to focus on storytelling and documenting the history of each event through environmental and local flavor scenics, drone flyovers, and participant interviews
Developed and executed key fundraising initiatives and digital marketing campaigns, driving a 35% increase in monthly website traffic and a 40% growth in social media engagement Optimized campaign performance using Google Analytics and Blackbaud, resulting in a 20% increase in donation volume and a 25% increase in donor retention through targeted, data-driven outreach Successfully raised over $800,000 in one year by directing, producing, and moderating remote live events during the pandemic, effectively pivoting from in-person to virtual formats Created and managed marketing materials including email campaigns, social media content, press releases, and the annual report, while reporting campaign performance to C-level executives and the board of trustees
Leveraged marketing expertise to consult and strategize with small business owners, designing and optimizing tailored advertising campaigns that aligned with the needs of their industry Collaborated with product marketing teams to gain insights into new product features, effectively communicating product benefits, differentiators, and features for a seamless customer adoption experience Leveraged customer data and market trends to continuously refine advertising strategies, ensuring alignment with client goals and maximizing overall campaign performance Generated $960,000 in Yelp advertising sales across two years, consistently exceeding sales targets and contributing to the success of the top-performing sales team in New York City