Auckland, Auckland, New Zealand
I’ve been active in the fitness industry for over 30 years, starting out as a personal trainer while at university in Auckland. Before 2012, I worked as a hotel executive with Marriott Hotels in the USA, where I developed a strong foundation in leadership and client service. When I returned to New Zealand, my focus shifted. Through personal experience, I realised how deeply physical health impacts mental health – and I haven’t looked back since. As Head Coach and Co-Founder of Bold Physique, I now work with clients across New Zealand and internationally, helping them transform their bodies, build strength and confidence, and achieve peak performance. Our coaching team supports a diverse range of people – from lifestyle clients through to competitive physique athletes – with tailored programming, nutrition, and mindset support. Over the years, I’ve had the privilege of judging more than 350 amateur and professional bodybuilding competitions across Australia, China, New Zealand, Thailand, and the USA. My approach has always been grounded in integrity, experience, and a genuine passion for helping others realise their potential both on and off the stage.
Owner Operator The Athletes Kitchen January 2019 to June 2020 * Producing 1,500 meals per week * Meal Supplier to Principal Cast members for Netflix & Amazon * Grew from 1 to 15 full time team members Negotiated sales & purchase of Flex Fitness Auckland CBD and transitioned to new owner. * Membership growth of 180% January 2020 to January 2021 * Average membership rate growth from $17.48 to $19.81 * Increased average membership term from 9 months to 15 months IFBB Pro League Professional Head Judge Master Trainer Flex Fitness & Next Generation