Plano, Texas, United States
I’m on a perpetual quest to elevate creative that brings pure enjoyment to real people and do cool shit. As the Chief Creative Officer at PepsiCo Foods US, I oversee the ideation and implementation of creative campaigns and digital activations. I lead the partnerships between internal stakeholders and our agencies to deliver compelling creative stories across our brands. I lead a talented and diverse team of creative thinkers and digital experts who are dedicated to solving business problems with ideas that not only resonate across platforms, but also take some risks. I am passionate about developing and nurturing partnerships with internal and external stakeholders. Together, we leverage data-driven insights, digital strategy, and social media marketing to amplify brand stories and better connect with our audiences.
Hybrid Creative is part traditional agency & part creative consultancy. We believe in the power of focusing on ideas and their ability to solve business problems. hybridcreative.com
Currently leading the Concepting and Digital departments overseeing the creation and implementation of creative ideas and digital activations for multiple high profile brands such as Doritos, Lay's, Cheetos, Tostitos, Ruffles, Quaker, Nissan, California lottery and others. Tasked with starting a digital team from scratch that has tripled in size and revenue over the last 2+ years. Oversees a digital team that handles digital strategy, social media, website creation, and digital execution across multiple brands. Responsibilities for the Concepting department include overseeing a team of creative thinkers that are dedicated to the development and creation of breakthrough creative concepts that drive record breaking engagement and results.