Okemos, Michigan, United States
A marketing communications expert with a passion for finding creative solutions to business challenges,. I have over 25 years of experience in various industries for both B2B and B2C channels and currently lead the customer experience and brand team at Renaissance, a leading insurance carrier of dental, vision, life and disability insurance solutions. My role is to develop and execute an integrated strategy and plan for all marketing, communications, customer experience, branding and public relations in support of Renaissance's corporate strategy, business plan and priorities. Some of the key areas of responsibility for my team include: • Communications: creating and delivering engaging and consistent messages across all internal and external channels, including email, newsletters, social media, etc. • Public/media relations: building and maintaining positive relationships with key media outlets, influencers, industry associations, and community partners, as well as developing and executing proactive and reactive media strategies. • Customer service and experience: ensuring that Renaissance delivers exceptional service and value to its customers, agents, and brokers, as well as measuring and improving customer satisfaction and loyalty. • Web/digital content: overseeing the design, development, and maintenance of Renaissance's website and other digital assets, such as landing pages, online tools, videos, etc. • Corporate program marketing: overseeing the development of marketing campaigns and materials for Renaissance's corporate programs, such as wellness, diversity and inclusion, social responsibility, etc. • Product marketing: creating and launching marketing campaigns and materials for Renaissance's products and services, such as dental, vision, life and disability insurance plans, as well as supporting sales and retention efforts. My goal is to develop a long-term customer relationship and branding strategies that will contribute to strengthening Renaissance's overall brand awareness and reputation, as well as driving growth and profitability. I believe that marketing is not only about promoting products and services, but also about telling stories, building trust, and creating value for customers and stakeholders. If you are interested in learning more about Renaissance and how we can help you achieve your oral and overall health goals, please feel free to connect with me or visit our website at RenaissanceBenefits.com. I look forward to hearing from you and sharing more about our vision.
Renaissance Dental is the flagship product of Renaissance Life & Health Insurance Company of America and Renaissance Health Insurance Company of New York.
Managed marketing communications campaigns for Delta Dental of Michigan, Ohio and Indiana. - Experience with Salesforce and lead nutruing models to deliver efficient sales prospects - Experienced in market research to analyzes data and recommend corporate action - Develops variable communications campaigns for recruitment and retention efforts
Serviced accounts such as Carrier Heating and Cooling, Delta Faucet Company, Continental Airlines, HANS Furniture and GMAC.