United States
Marketing leader with 20+ years of experience within non-profit, publishing, television and advertising industries on top-tier brands such as Foundation Fighting Blindness, American Cancer Society, USA TODAY, Discovery and Science Channels, Kellogg’s/Keebler, Campbell Soup Company and Marriott. Orchestrator of successful multi-platform marketing campaigns driving audience engagement, incremental revenue and numerous awards. Motivated problem-solver developing out-of-the-box multi-faceted programs with budgets ranging from zero to multi-million dollars. Proven ability to exceed expectations, lead effective teams and ensure delivery of top-notch work.
Strategic marketing leader with proven ability to enhance brand visibility through integrated campaigns and innovative digital initiatives and drive revenue growth. Expert in leveraging data-driven insights to engage diverse audiences, achieve mission-focused goals within the non-profit sector and increase corporate partnerships.
Brand steward responsible for cultivating and developing multi-dimensional national and global corporate partnerships that drove revenue to fund cancer research and mission programs supporting patients and caregivers. Engaged cross-functional teams to develop solutions-based opportunities from workplace giving programs to cause marketing campaigns.
Strategic lead in the collaboration between editorial, marketing, research, sales, interactive and product teams to deliver multi-platform monetizable solutions aligned with clients' business objectives.
Spearheaded the plan and development of breakthrough $25MM+ fully-integrated marketing campaigns across multiple platforms resulting in record ratings, high social and digital engagement and numerous awards.
Accounts – Kellogg’s Food Away From Home, Perdue Farms, FLAVIA Beverage Systems, Carolina Turkey Foodservice, Campbell’s Foodservice (V8 Beverages), Allfirst Bank, ARK Funds, Marriott International, Coca-Cola, Sodexho, McCormick & Company, Sweetheart Cup Company Led innovative marketing plans based upon client provided objectives and marketing/advertising budgets for print advertising, promotions, sales collateral, brand identity packages, trade show materials and direct mail.