London, England, United Kingdom
Hospitality and experiential events professional with 14+ years of experience creating immersive brand experiences across theatre, private dining, corporate launches, and large-scale public activations in London, New York City, Paris, the Maldives, and New Zealand. I specialise in end-to-end experience design — from early concept development and creative direction through to production management, styling, menu design, and live delivery. This full-spectrum involvement has given me a strong understanding of how to build cohesive, emotionally engaging experiences that connect with modern audiences across physical and sensory touchpoints. Alongside my work in experiential production, I have developed a focused practice within the drinks and hospitality industry, including co-founding a cocktail convention in France that brings together bartenders, brands, and creative communities from across the sector. Over the course of my career, I’ve worked with brands including LVMH, London Essence, MAC, In+Addition, Coco Collection, Diageo, Hermès, Seymourpowell, and Soho House, delivering projects that sit at the intersection of hospitality, storytelling, and experiential design.
I was diagnosed with cancer in February 2025 and have been undergoing treatment.
• Co-developed the original festival concept alongside my co-founder, building Cocktail Haus into a platform for bartenders, brands, and industry talent. • Collaboratively curated and produced a multi-day programme featuring 20+ exhibitors and 40+ bespoke cocktails. • Shared responsibility for designing the overall guest experience, integrating food, live DJ sets, and masterclasses into a cohesive festival journey. • Contributed to sales and partnership development, supporting collaborations with brands including Diageo, Monin, and Paragon. • Worked within the founding team to manage event production, operations, and on-site delivery. • Led all social media, visual identity, and outreach, building and maintaining the festival’s digital presence and audience engagement. • Created and developed a Strasbourg bar guide to extend the festival’s impact beyond the event itself, supporting year-round discovery of the local hospitality scene. • Helped shape the ongoing evolution of the festival, strengthening its presence within the European cocktail community.
Designed and developed a multi-platform hospitality discovery ecosystem connecting restaurants, bars, and food retailers with a curated audience. • Conceptualised and designed a digital referencing platform showcasing restaurants, bars, and food stores through curated storytelling and editorial content. • Developed a companion Instagram presence to build community engagement, brand identity, and audience growth. • Designed a membership-based app offering curated experiences, exclusive events, partner deals, and editorial food content. • Created a connected ecosystem linking digital discovery, real-world hospitality experiences, and member benefits. • Focused on elevating independent and high-quality hospitality businesses through curation and storytelling-led discovery. • Worked across product concepting, user experience design, content strategy, and early-stage platform development. • Developed the overall brand and experience architecture across web, social, and app touchpoints.
Launched a remote, budget-friendly home design consultancy during COVID-19 to help people rethink and improve their living spaces while spending more time at home. • Founded and delivered a virtual home design service supporting clients through accessible, budget-conscious interior improvements. • Provided one-to-one online design consultations to help clients reimagine and optimise their living spaces. • Created tailored mood boards, spatial concepts, and simple floor plan suggestions to guide redesign decisions. • Produced curated sourcing lists to make design implementation practical, affordable, and achievable. • Developed easy, actionable home improvement ideas focused on working with existing spaces rather than full renovations. • Supported clients in identifying and resolving unfinished or overlooked areas within their homes during lockdown living. • Managed the full remote client process from briefing and concept development through to final design delivery.
House of Suntory – Immersive Bar Series (2019) • Led creative direction and production for four immersive bar experiences for House of Suntory. • Developed end-to-end experiential concepts focused on multi-sensory guest engagement and brand storytelling. • Directed on-site execution, ensuring seamless delivery of high-quality hospitality environments. • Designed guest journeys translating brand identity into immersive drinking experiences. London Essence House – Immersive Installation (2019) • Designed and produced a fully immersive set for London Essence House. • Created a spatial environment that brought the brand’s identity and storytelling to life. • Developed experiential design elements to enhance guest immersion and engagement. London Essence House x London Cocktail Week (2021) • Led creative direction and production for a large-scale experiential activation in Covent Garden during London Cocktail Week. • Designed a multi-room journey featuring two immersive floors, two bespoke bars, and an outdoor terrace space. • Oversaw concept development through to live delivery, ensuring a cohesive and elevated guest experience. • Integrated hospitality, spatial design, and brand storytelling within a high-footfall festival environment.