Singapore
Highly energy-driven with critical thinking that pushes the boundaries for new challenges while learning fast in the fast moving industry. A team player with excellent communication skills and is highly motivated to complete tasks ahead of time, perfect to the smallest detail. Looking to bring enthusiasm and expertise to drive a leading growth through careful analysis and planning of market insights. Also, eager in bringing my expertise and passion in brand building to incorporate creative, effective, and efficient marketing towards a positive financial growth of brand. Specialties: Events organization, product marketing, research analyst, brand consultancy. Interests: Marketing and Brand Management.
• Synthesized insights from diverse data platforms and secondary research outlets to support product, content, and business strategies. • Provided compelling value propositions to commercial teams and developed sales support materials. • Designed and implemented custom interactive dashboards using Microsoft Power BI. • Co-led the Greenlight (Content Concept Testing) project to enhance content relevance.
• Led and executed multifaceted research initiatives encompassing proposal development, project management, data analysis, and comprehensive reporting across multiple markets. • Managed concurrent projects for numerous clients, ensuring seamless execution and delivery of high-quality outcomes. • Leveraged in-depth market knowledge to provide strategic guidance to clients, offering insights through thorough data analysis, recommendation development, and report preparation.
- Provided meaningful insights to client on key business issues to help clients grow great brands by driving brand equity, maximizing marketing ROI, and gaining competitive advantage for future growth opportunities.
• Demonstrated knowledge of MB tools, philosophies and techniques and apply them appropriately to the design, analysis and interpretation of research projects to deliver meaningful insights. • Assist in projects; including, but not limited to, questionnaire design, liaison with Project Management and Client Service Support departments, data analysis, interpretation and development of recommendations, and preparation of presentations of findings
• Conceptualize, plan, implement and manage all branding and event activities. • Support in providing client-servicing duties in all branding and event management activities. • Aid in maintaining, managing and negotiating all suppliers and other related products and services providers
Lead, organized and managed various cultural events throughout the year promoting cultural diversity in Iowa State University. Among the events that was successfully executed are:- 1) VEISHEA International Food Fair, 2009 and 2010 2) International Night of International Week, 2009 and 2010 3) VEISHEA Parade, representing the International Student Council