New York, New York, United States
I am a sophomore at Wharton Business School of the University of Pennsylvania, pursuing a concentration in Management with strong interests in consulting and strategy. My background includes experiences in growth marketing, business development, and social media strategy, where I partnered with startups and retail businesses to analyze consumer data, design promotional campaigns, and develop strategies to increase consumer engagement and sales. I am excited to continue exploring the intersection of finance and consulting while connecting with professionals and peers who share a passion for creating value through data-driven strategies and innovative problem-solving.
-Deliver high-touch member service by greeting and checking in 50+ members per shift, resolving questions on facilities, memberships, and policies to ensure a smooth and welcoming arrival experience. -Handle 20+ membership enrollments, renewals, and payments per week in Fusion, accurately updating member profiles and following cash handling and audit procedures to reduce billing errors and follow-up issues.
-Designed and automated a weekly performance dashboard by pulling user and campaign data via SQL into Excel, enabling the marketing team to quickly track core KPIs and adjust content and channel strategy. -Processed and segmented 5,000+ user records in Python to surface high engagement cohorts and partnered with non technical stakeholders to turn these insights into targeted outreach experiments that boosted campaign engagement by roughly 30%.
-Evaluated market trends and 10+ local competitors across pricing, product mix, and social media presence to identify differentiation opportunities and guide data-driven strategy recommendations. -Analyzed 200+ customer data points (surveys, reviews, in-store feedback) and proposed 3–5 operational and product improvements, contributing to an estimated 10–15% increase in repeat visits and revenue over the period.