United States
Led strategy and execution of multi-platform campaigns. Created original photo, video, and written content tailored to each client’s brand voice and audience, resulting in a 45% average growth in social following across all client accounts. Produced high-performing visual and written content across all social platforms with an emphasis on brand storytelling and value- driven messaging. Launched and managed influencer partnerships that drove a 4.2x ROI. Collaborated cross-functionally with design, copy, and paid media teams to align messaging and deliver cohesive, high-performing campaigns. Planned and executed full-scale content calendars. Managed content production pipelines across video, static, and UGC formats. Produced monthly performance reports with actionable insights, leading to 27% year-over-year improvement in overall campaign performance.
Grew a loyal community and increased Instagram following by 300% organically through consistent posting, trend-driven content, and thoughtful engagement. Created original content to showcase products and brand storytelling, resulting in strong community trust and consistent customer retention. Fostered genuine relationships with customers through daily DMs, comment engagement, and story interactions, creating a warm and highly engaged online presence. Organized and hosted pop-up markets and vendor events to cultivate local brand awareness and in-person community connection. Built a recognizable brand identity through visual storytelling, consistent tone of voice, and intuitive content planning—all without paid advertising.