United Kingdom
Dynamic marketing professional with a proven track record in developing and executing strategic marketing plans that align with business objectives and enhance brand positioning. Expertise in collaborating with sales teams to identify key accounts and accelerate opportunities, leveraging data analytics for informed decision-making. Consistency, ambition, and business development are my core strengths, and I want to learn from the very best in the business.
Responsible for marketing strategy and execution across the UK & Ireland region, partnering with Regional VPs and Sales leadership to deliver integrated quarterly plans aligned to revenue objectives. Strong focus on sales and marketing alignment, ensuring programmes directly support pipeline generation and conversion. Manage regional budget and coordinate with global PR, digital, and campaign teams to tailor initiatives for local impact. Deliver a broad mix of programmes including executive events, user groups, trade shows, webinars, and regional adaptations of global roadshows, alongside driving SDR performance and lead generation efforts. FY26 (H1) - Awarded MVP, UK Wider Team for outstanding performance and regional impact
Key Achievements: FY25 - Achieved 134% MSP attainment, contributing 40% to overall pipeline -Awarded CEO Award in recognition of consistent high-quality outcomes and meaningful organisational impact FY24 - Achieved 140% MSP attainment, contributing 44% to overall pipeline - Recipient of Impact Award for demonstrating core company value: Passion FY23 - Recipient of Impact Award for outstanding execution, initiative, and delivery in a high-growth, fast-paced environment
• Developed and managed social media strategies across all channels, increasing Instagram following by 18%. • Leveraged insights to direct creative content for both CRM and social. • Led copy writing, targeted at different audiences and mediums across all platforms. • Defined GTM strategy for new product launches across international markets, including managing influencer campaigns. • Conducted biweekly customers interviews to determine most sought-after product features and improvements.
• Created social benchmarks analysing competitor results, exploring trends and presenting recommendations for future social communication. • Constructed presentations and managed copy writing for Chanel’s Fashion Social Committee. • Developed global/local social media briefs and project managed development for 11 different markets. • Analysed potential social opportunities, initiating, and managing external partners including TikTok and Twitch. • Defined and launched GTM for Asian markets; focusing on social content optimisation, leveraging data insights. Initiated social icon project to optimize customer user journey.