Gurugram, Haryana, India
As a research and insights professional with cross-industry experience, I bring a strategic mindset and a data-driven approach to solving complex business challenges. With a strong foundation in both quantitative and qualitative research, I've worked across FMCG, digital media, and retail sectors, helping brands unlock actionable insights that drive growth. At Kantar, I led end-to-end research projects, from designing methodologies to delivering compelling narratives backed by data. My current role at Datamatics continues to strengthen my exposure to consulting frameworks and strategic market intelligence. I'm passionate about decoding consumer behavior, brand performance, and the dynamics of emerging markets. Whether it's survey-based research, segmentation, U&A, or brand equity measurement, I thrive on turning raw data into powerful stories that influence key business decisions. I’m now looking to grow further in the domains of consumer insights, strategic consulting, and market intelligence, ideally in leadership roles that blend innovation, analytics, and client impact.
Leading primary research projects across sectors including BFSI, healthcare, retail, and consumer goods Designing research instruments, sampling frameworks, and analysis plans to deliver business-aligned insights Collaborating with clients to translate business problems into research objectives Using tools such as SPSS, Excel, Power BI, and online survey platforms to synthesize data and build impactful dashboards Supporting proposal creation and RFP responses for domestic and international clients
Managed large-scale quantitative studies across brand health tracking, U&A, concept testing, and ad evaluation Supervised data collection, quality checks, and data cleaning processes in coordination with field and ops teams Led multi-country research projects and collaborated with internal global teams to ensure timeline and budget alignment Built actionable presentations with story-driven insights that helped clients fine-tune marketing strategies Provided mentorship to junior researchers and contributed to client pitch development
Analyzed marketing campaign data to assess effectiveness and suggest improvements Created internal dashboards for tracking campaign KPIs across digital platforms Worked closely with performance marketing and content teams to align creative output with data trends Developed processes to streamline campaign reporting and reduce turnaround time by 30%
Oversaw digital operations for educational content projects Managed end-to-end workflows for video production and social media marketing Coordinated with design and editorial teams to ensure brand consistency Conducted competitor analysis and market research to improve campaign ROI