Odisha, India
I build marketing strategies by observing consumers not as targets; but as people like me. From a curious child sketching ideas and exploring how things work to a marketing professional shaping global campaigns, my journey has always been driven by curiosity, discipline, and a desire to create meaningful impact. After completing my MBA, I began my career at Dabur, where I built distribution networks and launched new products, learning the value of execution and consumer understanding. At Omnicom, I deepened my expertise in paid media and brand strategy, managing campaigns for global clients and balancing creativity with data-driven decision-making. Today, as a Client Services Manager at iOPEX supporting Fandom, I partner with global brands across international markets to deliver integrated marketing campaigns, drive client success, and translate business objectives into measurable outcomes. Working across diverse teams and regions has strengthened my belief that great marketing starts with empathy and collaboration. Outside work, I'm an avid marathoner, artist, and part-time ecopreneur who enjoys turning ideas into action. I thrive in environments where diverse perspectives fuel innovation, transforming insights into impact and challenges into opportunities.
Clientele: LEGO, Microsoft, Google, Nintendo, Sony, Warner Bros, IKEA, Amazon & many more.
Clientele: P&G, Kroger, Bet365 & IKEA
Clientele: JLR, Singapore Airlines & Allwyn
Clientele: L’Oréal & PepsiCo
• Supported seasonal product launches and promotional campaigns across key Modern Trade channels for Mars Wrigley confectionery portfolio. • Managed brand activation initiatives for Snickers®, Galaxy®, Bounty®, Orbit®, Doublemint® and Skittles®, ensuring timely execution across retail touchpoints. • Contributed to the successful relaunch of the Mars Wrigley confectionery portfolio in Modern Trade by coordinating cross-functional execution. • Developed creative briefs for agency partners and ensured on-time delivery of marketing collateral and in-store branding assets. • Collaborated with Procurement to finalize vendors and with Supply Chain Management (SCM) to ensure timely production, allocation, and distribution of promotional materials. • Analyzed sales performance and market data to recommend allocation of marketing inputs across regions and retail outlets. • Conducted ORG-IMS database analysis and competitor prescription analysis to generate actionable market insights. • Designed BTL marketing materials and POSM for channel partners to enhance in-store visibility and consumer engagement. • Developed and implemented a tracking mechanism to monitor the effectiveness and execution of BTL marketing activities.