Greater Hamburg Area
15+ years in Partnership Strategy & Acquisition: Responsible for the identification and acquisition of strategic app partners worldwide (especially Europe, USA & Asia), including the development of attractive business incentives and market analyses in both automotive infotainment and TV / OTT 🔹Commercial & Legal Management: Conduct complex contract negotiations with third-party providers and establish standardized contract models for legal protection and increased efficiency. 🔹Process & Scaling Architect: Design and implement scalable onboarding processes and collaboration models (e.g., with partner Appning) to accelerate app market launch. 🔹 Expertise in partnership management, Android/Automotive, business incentives, contract negotiation, ecosystem building, solution driven, intercultural mindset 👉 I look forward to discussing the possibilities to create inspiring products & partnerships!
🎯 Development of attractive business incentives to specifically target Android app developers. Result: Increased partner acquisition rate. Development and implementation of business incentive models that significantly increased the number of Android app developers for the MB.UX ecosystem. 🧠 Design and continuous optimization of a structured selection process for the app portfolio. Process improvement: 80% faster decision cycles. 🎯Introduction of a structured app selection process that accelerated the prioritization and integration of potential apps in close coordination with internal stakeholders. 🧠 Risk management & efficiency: Independent management of complex contract negotiations with third-party providers and establishment of a standardized contract model for 3rd parties to increase negotiation efficiency. 🎯 Design and implementation of a scalable onboarding process: Development of a scalable onboarding process for partner apps that simplifies the integration of new applications and preparation for global scaling. 🌱 Support in acquiring local partners in Korea and the USA. Market expansion: Targeted support in establishing regional partnerships in strategic markets (USA, Korea) and establishing local onboarding processes with on-site teams
🔹 Full P&L responsibility and global ownership for the acquisition, retention, and strategic account management of all App and Content Partners across the entire product portfolio. 🔹Direct Account Ownership and management for key partners in selected strategic markets, with a focus on the DACH region (Germany, Austria, Switzerland). 🔹 Defined and executed the comprehensive Global Sales Strategy and oversaw all B2B sales activities for the Smart TV product line (excl. China). 🔹 Spearheaded the Global Sales Strategy and Implementation for the Automotive Infotainment division. 🔹 Leadership and Mentoring of a high-performing, international team of Sales and Content Managers. 🔹Conducted continuous Market Analysis and competitive intelligence for the global Smart TV ecosystem, producing strategic reports and executive summaries. 🔹Led the commercial conception, coordination, and implementation of Video Advertising (Ad Tech) monetization strategies within the Smart TV platform. 🔹Contributed to Product Development and Product Lifecycle Management by providing commercial insights across all product categories. 🔹Enhanced global collaboration and cross-functional coordination, specifically streamlining international Sales Operations within the group/conglomerate. 🔹Ensured the reliability, quality, and robustness of all commercially implemented partner solutions (focus on Scalability and Quality Assurance).
🔹 Defined and executed the comprehensive Global Sales Strategy and oversaw all B2B sales activities for the Smart TV product line