Atlanta, Georgia, United States
Driven by a passion for building lasting relationships and delivering impactful results, I founded Brand Builder Promotions to empower businesses to thrive. With a unique mix of creativity and business acumen, I turn cold leads into warm partnerships and develop strategic solutions that align with each client’s vision. My strengths lie at the intersection of strategy and storytelling, where I guide teams to craft compelling narratives and deliver value-driven campaigns. From high-level business planning to executing on-the-ground tactics, I’m focused on scaling operations, building stronger brands, and helping businesses reach their full potential.
Key Responsibilities: Lead the go-to-market and product marketing strategy across Propper’s ecosystem including PropperSign, PropperDocs, PropperClick, and PropperLocker. Define Propper’s value narrative and messaging architecture, connecting each product within a unified AI-driven agreement lifecycle. Partner with product and engineering to translate technical innovations such as Locker AI and DocsGPT into clear, market-ready stories and launch frameworks. Develop market segmentation, ICPs, and positioning for key verticals including legal, construction, accounting, HR, and insurance. Oversee sales enablement by creating competitive one-pagers, pitch decks, pricing models, and ROI tools for sales and partner teams. Manage and scale the Partner and Referral Program to generate sustainable non-dues revenue for associations, consultants, and integration partners. Drive launch readiness and product storytelling across website, demo, video, and PR assets to ensure consistency of tone and clarity of value. Collaborate with leadership to evolve Propper’s unified web presence, merging Propper.ai and PropperDocs into a single streamlined experience. Champion a brand voice that blends professionalism with approachability, positioning Propper as a credible and human alternative in a legacy-dominated market.
Mission Statement: "Partnering with mid-cap businesses to drive predictable revenue growth through strategic marketing, branding, and sales optimization." Key Responsibilities: -Lead strategic growth initiatives for mid-cap businesses ($2M-$50M revenue) across various industries. -Develop and execute customized revenue generation systems tailored to each client’s unique goals. -Drive measurable business outcomes through: -Comprehensive branding solutions -Retainer-based marketing partnerships -Digital and physical promotional strategies -Scalable eCommerce and company store development Results & Achievements: -Launched a retainer-based model designed to replace the need for an in-house marketing team, saving clients 30%+ in overhead costs while increasing brand consistency. -Managed 1.3 million+ product and service options, delivering efficient branding solutions and enhancing customer engagement for partner businesses. -Helped clients streamline operations through company stores, resulting in reduced procurement times and simplified branding workflows. -Built a team of creative and marketing professionals, enabling seamless execution of high-impact campaigns that have driven double-digit growth for select clients. -Leveraging over 15 years of experience in sales, branding, and operational optimization to help businesses achieve: -Sustainable revenue growth -Consistent brand visibility -Scalable marketing systems
- Managed $2,000,000 of revenue and P&L responsibility for the newly formed eCommerce business vertical. - Lead the development and execution of the strategic plan to achieve $10,000,000 in revenue by 2026. - Implemented advanced analytics, AI, and SEO to enhance online presence. - Modernized the business model to accept increase in DSV and B2C traffic. - Identified and established emerging sales channels for our growing Import business.
- Developed strategies to increase efficiency of manufacturing and inventory management across global channels and 150,000sqft of domestic production. - Implemented a three-phase project to migrate the operation from antiquated technology to a fully cloud-based organization. - Designed a purpose-built inventory management system as proof of concept for further investment. - Codified factory operations to allow for analytical visibility and tracking throughout the entire lifecycle of our products and services.
- Sourced and fostered new customer relationships to comprise 40% of annual sales. - Expanded sales base from 15 core customers to over 200 with a value of $3,500,000/year in 3 years. - Guided various products through concept, design, build, test, and sales phases. - Placed new product lines in Lowe’s, AC Moore, Cracker Barrel, and Ace Hardware. - Navigated global logistics and sourcing to bring the most efficient and cost-effective product to market. - Incorporated innovation in technology such as flatbed printing, and computer numerical controlled (CNC) machining to add perceived value to our customers. - Opened new sales verticals in previously untapped gift and franchise industries.
- Consecutively sold over $50,000,000 annually. - Consistently sold deals over $1,000,000 to C-Suite level employees. - Developed sales strategies for International, Isuzu, and Hino product lines. - Collaborated with OEM design groups and body manufacturers to build more efficient vehicles that solved customer problems. - Directed a sales team of 20 sales representatives and support staff. - Managed over $10,000,000 in rolling stock inventory.
- Pursued new accounts through cold calling and industry mapping - Collaborated with customers define the source of their problems in order to effectively fix them. - Advanced and promoted industry specific designs and specs to give Rush the competitive advantage. - Practiced "Service after the Sale" selling ensuring the customer continued to view us as the industry expert, which led to additional sales opportunities. - Developed lasting relationships over 18-month average sales cycles.
Produced over 250 pieces including various EPK, DVD extras, and online content. o Implemented a structured Multiplatform format for live action shows including: iCarly, Unfabulous, Zoey 101, Just Jordan, and Drake and Josh. o Managed strike crews of 3-10 staff members producing various projects. o Ensured project completion by utilizing shooting, editing, compositing and formatting skills as needed.