Chorleywood, England, United Kingdom
A passionate and reliable business development lead with the proven ability to exceed revenue targets, nourish the relationship with existing partners and expand the business reach to new territories. Excellent negotiation and communication skills developed through managing a high-profile client base in both the UK and internationally. Highly skilled in the establishment and implementation of successful sales strategy, marketing campaigns and account management.
Covering Europe, Middle East, Asia and the US
Lead international B2B expansion across EU (Nordics, Benelux, DACH, Poland,Czech Republic, Baltics, France, Italy and Greece), EA (Japan, China, Singapore) LATAM (Chile, Venezuela) US, Canada and ANZ Manage global distributors as well as key retailers, including Douglas and QVC Increased international revenue by 30% over 3 years Launched into 12 new markets in 5 years Secured Four Seasons as a client and launched the brand at their Maldives resort and spa Drive strategic growth through custom product launches and market-specific campaigns Full P&L ownership, including forecasting, budgeting and performance analysis Manage localised marketing calendars, sell-in strategies, and annual JBPs Identify and develop new market opportunities; negotiate contracts, margins, and onboard new partners Develop and execute strategic account plans; monitor regional KPIs to maximise global revenue Introduced scalable processes and performance trackers to improve team efficiency and workflows Directly manage and develop two team members
- Ownership of key customer relationships - Maintain regular contact with customers and ensure that regular strategic meetings are in place - Analyse business performance and sales data to identify opportunities and areas of growth - Develop bespoke business plans with keys customers - Negotiate commercial terms - Proactively identify market trends and distribution opportunities as well as classify incoming leads - Manage forecasting, range reviews and the introduction of new products - Collaborate with internal teams to ensure that customers can benefit from a complete and effective growth plan
Managed key UK B2B accounts including John Lewis, Selfridges, Planet Organic, Whole Foods Market, and Debenhams Successfully launched brand in ASOS, Urban Outfitters and Amazon UK Contributed to 28% YoY UK revenue growth within 12 months Re-negotiated favourable commercial terms, led JBPs and high-impact promotional campaigns Implemented customer qualifying process and sales reporting to optimise account performance Maintained full P&L ownership, sell-in strategy, and accurate forecasting Managed and developed one direct report
- Build and maintain an outstanding business relationship with international franchisees and distributors in Europe, Middle East, Americas, Australia and India - Develop and execute a robust business plan in each territory to maximise accounts' profitability - Identify markets' trends to implement an effective, localised NPD and marketing calendar - Work with the regulatory team to meet product compliancy - Develop and deliver sales strategies with both short and long-term plans - Analyse sell in and sell out data to maintain an effective product assortment in each territory - Manage and support a team of six brand representatives in the US
- Regularly communicate with wholesale business partners to assess individual needs and implement personalised sales strategies - Build and maintaining an outstanding business partnership with buyers, maximise account profitability and client relationship - Actively identify new sales lead and open new accounts in targeted markets - Maintain an effective product mix in store by keeping current with supply and demand, changing trends and competitors - Work closely with the Creative Design and Visual Merchandising teams to develop artwork and planograms for stockists - Negotiate sale terms and trade prices
Managed 15 international distributors, franchisees and B2B retailers (Credo) across EU, Middle East, Japan, Australia, and Mexico Delivered 35% revenue growth across territories by building strong commercial partnerships and driving long-term client value Directed budgets to maximize ROI on localized sales and marketing campaigns, including key events like Ramadan Developed and executed strategic account plans aligned with brand goals Led a team of one direct report and six field-based brand ambassadors
Managed UK B2B portfolio including Ocado, Planet Organic, Hoopers, John Lewis, Boots, Look Fantastic, Naturisimo (now Oh My Cream), Feel Unique (now Sephora), Harrods, Selfridges and luxury spas Secured Mandarin Oriental account and successfully launched the brand at their Hyde Park hotel Built and expanded strategic partnerships, driving revenue growth through targeted marketing and tailored promotional campaigns Led creative collaboration with agencies and VM teams to deliver seasonal campaigns and bespoke visual assets Managed two field-based brand ambassadors