Singapore
I’m a strategic marketing and programs leader with deep experience across event marketing, go-to-market strategy, and experiential execution—particularly in Asia Pacific and other high-growth international markets. Over the years, I’ve led flagship first-party events, executive summits, and industry partnerships, helping global tech brands show up meaningfully and consistently across diverse audiences. My strength lies in translating complex business goals into clear, high-impact experiences—whether it’s entering new markets, elevating brand presence through third-party collaborations, or shaping executive engagement programs that accelerate growth. I’m also passionate about the startup and partner ecosystems, connecting the dots between brand, business, and community to build long-term value. I’m known for bringing structure and composure to every project—balancing creativity with precision and thoughtful planning. At my core, I care about creating experiences that matter—programs that not only deliver measurable impact but also reflect intent, purpose, and authenticity.
Stepped in to lead APAC community initiatives as a 20% role, in partnership with the US (Global) Developer Community and Advocacy team, driving strategic collaborations with external developer communities. Enabled co-hosted workshops, knowledge sharing, and community-led growth across priority markets.
Following a successful year building MongoDB’s APAC Strategic Events function, I transitioned into a broader Strategic Events Leader role overseeing both first-party (1P) and third-party (3P) event programs across the Asia Pacific region. This expanded remit reflects the scalability and impact of the regional strategy I helped shape—aligning flagship event execution with go-to-market priorities, driving measurable pipeline outcomes, and deepening engagement with customers, partners, and developers. In this role, I lead end-to-end strategy and execution across major APAC event initiatives, spanning owned .local (1P) experiences and third-party industry conferences. I also established APAC-specific event playbooks, covering planning frameworks, governance, budgeting, operating rhythms, and success metrics—creating a repeatable foundation for consistent delivery at scale. Alongside this, I built, led, and developed the APAC Strategic Events team, defining roles, execution standards, and delivery models to scale regional impact within a lean structure. I partner closely with global stakeholders and regional teams across Field Marketing, Sales, Communications, Social, and Developer Relations to align strategy and execution—ensuring our event presence drives both brand affinity and measurable business outcomes, while balancing scale, local relevance, and operational efficiency. In parallel, I’ve initiated ecosystem-focused engagement across APAC, particularly within the startup, partner, and innovation space, supporting longer-term awareness and adoption of MongoDB among emerging technology communities. Key Highlights • Built and scaled the APAC Strategic Events function across 10+ markets • Created regional event playbooks enabling consistency and performance tracking • Built and led a regional Strategic Events team • Expanded ecosystem engagement through sponsorships, partnerships, and developer activations • Q2 APAC Excellence Award 2025 Winner
Stepping in as an interim lead to support and help drive third-party event strategy across EMEA, including high impact moments such as Mobile World Congress and Hannover Messe. Working closely with Revenue Marketing, Solutions Architect, Sales and Strategic Marketing teams, the focus is on ensuring strong execution, clear alignment, and meaningful business impact—while maintaining consistency in how we show up across global event platforms.
This role focuses on driving the Mobile Games Developers Programs and leading community engagement initiatives. Proactively identified partner and business needs and crafted tailored event experiences that facilitated networking, equipped them with actionable insights, and ultimately empowered them to achieve success. I founded and developed a strategic program (Indie Games Pros) yielding xx% higher engagement, strengthening partner outcomes and accelerating business growth. I also lead and support the development and execution of impactful programs that align with business objectives, empower developers, and foster strong stakeholder relationships. My expertise includes strategic planning, event management, and cross-functional collaboration to drive measurable results for our developer community.
Played a pivotal role in the planning and execution of Google and Google Play highest tier event - Google I/O Connect and Google Playtime, ensuring both events exceeded expectations and achieved key business goals.
Proactively championed events excellence within the regional team, introducing innovative execution practices for our global accelerator programs. Built robust stakeholder partnerships, leading to expanded program offerings and greater developer support.
Leveraged expertise in client management, event planning, and strategic meeting management to deliver seamless experiences for Intel, Harley-Davidson, and Experian – managing projects across APAC and US and implementing cost-effective solutions.
Drive business growth through proactive client acquisition and exceptional customer service. Secured multiple projects within Data-Tech, Automotive, Fitness and Blockchain/Cryptocurrency Industries and consistently exceeded expectations through excellent project and event management, attention to detail and proactive support.
1. Demonstrated expertise in managing projects of varying complexity and scale for a diverse range of B2B tech clients, including Google, LinkedIn, App Annie, Facebook, and Uber. 2. Successfully navigated the diverse cultural and business landscapes of Southeast Asia and Hong Kong, tailoring project implementations for regional success. 3. Spearheaded the event launches of Asus ZenFone 2, UberPool, UberFlash and Google SG50 Shophouse in Singapore, helping to drive significant adoption and user growth within the region. 4. Led a team of 1 Assistant Manager, 2 Event Executives and 1 Event Coordinator (Intern).
1. Leveraging my assertive communication skills, I cultivated strong relationships with vendors and partners, securing advantageous contracts and streamlining event logistics for all the events under my portfolio along side guiding a team of coordinators and executives. 2. Anticipated potential challenges during events and developed resourceful solutions to ensure smooth execution, exceeding client expectations for all the events under my care. 3. Led a team of 1 Event Coordinator (Intern) and 1 Event Executive.