Ho Chi Minh City, Vietnam
With a decade of experience in marketing and communications, I have built a strong foundation founded on in-depth knowledge, efficient operational processes, and achievements. Marcom Expertise: Proficient in integrated communications, including Branding, Advertising, Social Media, PR, Events, and Activations. This expertise merges marcom strategy with hands-on operations to ensure seamless campaign execution for various industry from FMCG, Cosmetic, Automobile, Phone. Business Development: My business acumen to focus on developing innovative idea, directions that could drive revenue that extend beyond simple KPI fulfillment. Every aspect of marketing communications contributes to business growth. Project Management: Skilled in overseeing complex projects, ensuring that tasks are completed on time, within budget, and aligned with objectives. Advanced Communication: Experienced in daily interactions, persuasion, negotiation, and effectively articulating messages to stakeholders in both verbal and written forms. This skill enables the establishment of new connections for business purposes. Creative: I utilize the ability to synthesize information, connect data, and observe reality to assessments to provide creative solutions, and new idea for works.
Account lead of Samsung Flagship mobile - Social retainer
Report to: Direct to Account Director Full service marketing agency Scope of works: - Being project leader of the integrated marketing communications for both pitching and retainer projects. - Managing teams such as: Strategy, Creative, Media, Social, Pr and other partnerships to ensure the outcomes from strategy to execution. - Planing and executing Event, Activation. - Solving problems to ensure the company and client's demands. - Managing and coaching team members to implementing the assign tasks. - Client: Mitsubishi Motors Vietnam, Aqua Vietnam, Suntory. Achievements: - Mitsubishi Motors Vietnam | Integrated Communication Retainer 2022. XFC Concept Car Launch: The First World Premiere Event in Vietnam. Nationwide roadshow concept car display. - Xpander Car: Leading the product marketing with full scope of strategy, creative, media performance, event and activation. - AQUA Vietnam Project leader for the Creative, Social & Digital Marketing.
Report to: Business Director & CEO KOL Branding & Education Scope of works: - Managed the clients to reach sale target monthly by providing creative consultant to close deal. - Researched and planned sale proposals by analyzing, evaluating sale opportunities for business growth. - Created and executed the new business model. - Executed communications, personal branding projects of CEO and the company. - Supported other team on content planning and writing. - Planned and executed workshop events both online and offline. - Managed team member, team function to ensure the outcome quality. - Established and managed working process of the new account team. - Client: Unilever, Manulife, Dai-ichi, Viettel, Abbott, Bosch, Bentley, NGO... Achievements: - Thai Van Linh Personal Branding, Online Coaching Workshops: Planned and executed the workshop offline and online. Successfully got sponsorship for whole event. - Tu Duy Hoc Hoi | Digital Product: Created a new business model to grow sale revenue during pandemic lockdown.