Greater Seattle Area
I'm a marketing leader who turns complex ideas into clear, compelling brand strategy. Over the past several years I've built and executed end-to-end marketing programs, from brand positioning and content strategy to demand generation and go-to-market execution, for companies in fast-moving, technical spaces. Currently I lead marketing across two related organizations, owning everything from thought leadership content and SEO strategy to email campaigns and quarterly performance reporting, working directly with leadership to shape how these companies show up in market. My background includes managing paid media strategy and a six-figure budget across LinkedIn, Google Ads, and display at Infoblox, building a strong foundation in performance marketing alongside brand and content work. I hold a BBA in Marketing from the University of Washington, graduating cum laude, and I'm drawn to problems at the intersection of strategy and execution, building the story and then proving it works with the numbers. Outside of work, I've spent 1,000+ volunteer hours with Seattle Children's Hospital and stay closely connected to community-driven causes.
• Lead end-to-end marketing strategy for AI transformation consulting services, driving brand positioning, demand generation, and executive engagement across LinkedIn, email, blog, and digital channels. • Craft thought leadership content and outreach programs that translate complex AI concepts into clear business value for C-suite and executive audiences. • Execute email marketing campaigns targeting C-suite contacts, from strategy through copywriting and distribution. • Shape blog and SEO strategy to expand search visibility around AI transformation, enterprise automation, and industry-specific adoption trends. • Partner directly with company leadership and business development on go-to-market messaging, client materials, and consultation-driven lead generation. • Build and present quarterly business reviews covering marketing performance across LinkedIn, email, and content channels, using analytics to guide strategy and inform leadership decisions. • Analyze campaign performance, market signals, and audience sentiment to refine messaging and support decision making in a fast-moving startup environment.
• Lead marketing strategy for a media-tech company preserving video game history through physical collection, cataloging, and AI-ready data licensing, driving brand positioning and audience growth across LinkedIn, email, and digital channels. • Develop go-to-market messaging and licensing collateral for a B2B dataset licensing business, translating technical data capabilities into clear value for gaming studios, publishers, and AI/ML buyers. • Own content and social media strategy across the company's portfolio, producing gaming-culture content that builds industry credibility and audience engagement. • Research market sizing, competitive landscape, and pricing benchmarks within the gaming and AI data space to inform business strategy and positioning. • Craft audience segmentation and messaging frameworks for distinct buyer groups, including publishers, preservation organizations, and AI/ML companies. • Partner with company leadership to shape brand identity and go-to-market materials in a fast-moving startup environment. • Track campaign performance and audience engagement to refine strategy and messaging.
• Managed a $500,000 annual paid media budget across LinkedIn and Google Ads, optimizing campaigns to drive brand awareness, lead generation, and engagement with enterprise networking and cybersecurity audiences. • Analyzed campaign performance and presented insights to marketing leadership, translating data into strategic recommendations that improved targeting, messaging, and overall marketing efficiency. • Partnered with BDR and sales teams to develop campaign playbooks, enablement materials, and messaging frameworks that supported lead progression through the funnel and increased marketing-qualified lead (MQL) conversion. • Collaborated cross-functionally with web, content, and product marketing teams to manage digital assets within Adobe Experience Manager (AEM) and ensure marketing campaigns aligned with website performance and user experience goals. • Led amplification of first-party and third-party content across paid and organic channels, refining messaging to resonate with targeted technical and enterprise audiences. • Operated within a highly matrixed environment requiring strong communication, adaptability, and the ability to coordinate across teams to deliver campaigns in fast-moving marketing cycles.
• Supported digital marketing campaigns by creating social media content and online advertisements promoting enterprise networking and cybersecurity solutions. • Managed and scheduled content across LinkedIn and Twitter, helping increase brand visibility and audience engagement. • Tracked campaign performance using Google Analytics and Salesforce, compiling insights that informed marketing decisions and campaign optimization. • Conducted competitive and industry research to support messaging strategy and digital campaign planning. • Assisted with landing page and conversion optimization efforts to improve lead capture and campaign performance.
• Partnered with a Seattle-area small business through a University of Washington consulting program to improve digital marketing strategy, customer engagement, and online sales performance. • Developed paid social and digital advertising plans, optimizing budget allocation, targeting, and messaging to improve marketing ROI. • Monitored campaign performance and adjusted creative and pacing based on customer behavior insights, contributing to a 15% increase in online orders. • Conducted audience research and competitive analysis to inform campaign messaging, positioning, and channel strategy. • Implemented email marketing workflows and SEO improvements that increased organic traffic, repeat customer engagement, and website conversions.
• Coordinated logistics and on-site operations for intramural sports leagues and student events serving the University of Washington community. • Managed real-time event operations including scorekeeping, equipment setup, and participant coordination to ensure smooth execution of league play. • Resolved disputes between teams, officials, and participants, maintaining a fair and positive environment through strong communication and conflict resolution. • Supported program administration by maintaining records, tracking participation data, and assisting with reporting to evaluate program performance.