Christian Hoffmann

Energy Transition | PtX | Decarbonization | Renewables | Process Industry

Helsinki, Uusimaa, Finland

About

“Empowering a sustainable future.” Seasoned business development executive with over +20years Energy experience of driving strategic growth, forging high impact partnerships, and leading cross-functional teams. Adept at navigating complex energy landscapes, influencing decision-makers, and aligning commercial strategy with long-term business objectives. Recognized for a collaborative leadership style, entrepreneurial mindset, and ability to translate vision into actionable results.

Experience

  • UPM - The Biofore Company (15 yrs 5 mos)
    • Vice President, Energy transition
      Sep 2024 - Present · 1 yr 10 mos

      I hold corporate-wide leadership responsibility for renewables, hydrogen, and their associated project portfolios. In addition, I play a key role in internal decarbonization initiatives across regions, contributing in various leadership capacities. My broad scope is built on strong partnerships and engagement with key stakeholders. • Developed a wind and PV solar pipeline • Lead large scale PtX in Latin America and Europe from ideation to FEED • Several MoU (JV, commercial) with Tier1 international energy players • Energy lead for decarbonization solution project, i.e. China

    • Director, Energy transition
      Mar 2022 - Sep 2024 · 2 yrs 7 mos

      I led the creation of a new organizational structure to support UPM’s strategic positioning in the energy transition, with a focus on exploring Power-to-X and renewable growth opportunities. This initiative fostered cross-business collaboration and laid the foundation for future innovation and strategic execution. • Anchored a new strategy, governance and steering for UPMs’ PtX • Assessed several M&A opportunities for renewables assets

    • Director, Market Intelligence and Innovation
      Jun 2017 - Mar 2022 · 4 yrs 10 mos

      Member of the Management team, UPM Energy OY EIn addition to market analysis, I took on responsibility for regulation, innovation, and IT. This expanded role provided a holistic view of the key functional areas shaping the energy industry and supported strategic growth across the business. • Define digitalization strategy and implementation (i.e. Azure data platform) • Set up a hydro power owner stakeholder group to influence regulation

  • The Boston Consulting Group (BCG) (13 yrs)
    • Topic Specialist
      Jul 2006 - Jan 2011 · 4 yrs 7 mos

      In my role as Topic Expert, I was responsible for supporting project delivery while also assisting BCG’s Global ETRM Leader in business development and stakeholder engagement. During my tenure, BCG’s commercial performance in the ETRM domain grew significantly, reflecting the impact of our strategic initiatives and client-focused approach. • Proposal and client work on ETRM projects in Europe and Asia • Managed business process and development i.e. KPI, business plan • Developed and prepared new insights for business development • Experienced executive level discussions and presentations

    • Analyst
      Feb 1998 - Jun 2006 · 8 yrs 5 mos

      I began my career in BCG’s Global Energy Analyst team, where I quickly established myself as a global expert in power generation. In a fast-paced, competitive environment, I developed industry-leading insights and actively supported case work across markets and technologies. • Developed and maintained BCG wide generation supply curve tool • Very high billability score (case work) • Several awards in content contribution to BCG global knowledge management

  • Marketing assistant at Nokia
    Mar 1996 - Nov 1996 · 9 mos

    Completed a 9-month internship in the Product Management department of Nokia PMR (Private mobile radio) advanced handheld communication devices for emergency services (police, fire brigades, etc.). Contributed to the preparation and development of marketing materials, including technical product documentation, brochures and presentations tailored to public safety professionals. I gained hands-on experience in cross-functional collaboration between engineering, sales, and marketing teams. Developed a strong understanding of product lifecycle management and user-centric communication technologies.