Chethan Rao

AI Infra Product Marketing @ NVIDIA | Scaling Enterprise GenAI GTM & Model Commercialization | Ex-AWS/Intel/Broadcom

United States

About

I help translate AI infrastructure into enterprise revenue. At NVIDIA, I’m focused on accelerating our strategic marketing and joint GTM with Microsoft Azure, spanning the full GenAI stack: AI factories and inference infrastructure, software libraries and frameworks, foundation models and enterprise agentic applications. My 18+ year career follows a "silicon-to-software" trajectory, uniquely preparing me to orchestrate complex, full-stack GTM visions that bridge engineering depth and commercial scale: - Silicon Foundation: I began in high-speed networking and silicon interconnects at LSI/Avago/Broadcom, building the technical depth required to evaluate and articulate hardware-level cloud differentiation. - Cloud Scale: At AWS and Intel, I led industry-specific GTM and commercialization strategy for cloud high-performance computing (HPC) and AI services, scaling foundational compute platforms for enterprise adoption. - GenAI Platforms: At the application layer, I served as a founding GTM leader at Articul8 AI (an Intel spinout), establishing the commercial foundation and building multi-faceted GTM flywheels for their full-stack GenAI platform. I specialize in building the GTM engines that turn AI complexity into durable revenue: positioning, pricing, ecosystem partnerships, and the sales motions that take AI platforms from pilot to production-scale reality. Core Skills: AI Infra Product Marketing | Enterprise GenAI GTM Strategy | Cloud Partnerships | Pricing, Packaging and Monetization | Model Commercialization | Agentic AI Systems | Product Launches and PMM Ops | Executive Storytelling | Sales Enablement | Cross-Functional Leadership

Experience

  • Principal AI Infra Product Marketing Manager at NVIDIA
    Jan 2026 - Present · 7 mos

  • Founder & Strategic Advisor at Relentless GTM
    Jul 2025 - Dec 2025 · 6 mos

    Founded and operated Relentless GTM, an independent GenAI advisory firm. Provided strategic GTM and product marketing counsel to enterprise and startup leadership teams, helping them convert foundation AI technology into scalable revenue engines. Advised clients on joint-GTM playbooks with cloud hyperscalers and navigated the infrastructure-to-application software stack.

  • Founding Team & Head of GTM at Articul8 AI
    Jan 2024 - Jun 2025 · 1 yr 6 mos

    Spearheaded Articul8's enterprise GenAI GTM strategy and cloud provider partnership strategy from inception. Secured multi-year Fortune 500 deals and established co-sell offerings with leading Cloud and GSI partners. Defined the GenAI platform's pricing models & value proposition, demonstrating significant Total Cost of Ownership (TCO) advantages over token-based models and DIY enterprise stacks.

  • Director, Cloud & AI GTM Strategy at Intel Corporation
    Jul 2022 - Jan 2024 · 1 yr 7 mos

    Designed Intel's first enterprise GenAI platform GTM initiative, enabling the spinout of Articul8 AI with Intel Capital investment. Developed Cloud, GSI, and ISV ecosystem partnerships and commercialization strategies that secured direct CEO and Executive Leadership Team sponsorship.

  • Amazon Web Services (AWS) (4 yrs)
    • Principal Business Development Manager, High-Performance Computing (HPC)
      Nov 2020 - Jul 2022 · 1 yr 9 mos

      Built and led GTM strategy for AWS's Weather & Climate vertical, establishing co-sell partnerships and ecosystem initiatives that drove substantial enterprise pipeline growth. Directed the GTM launch of HPC6a- AWS's first HPC instance and led a TOP500 supercomputing engagement that garnered CEO and S-Team level sponsorship & recognition. Guided strategic C-level advisory relationships driving infrastructure expansion decisions and joint-GTM opportunities via case studies, blogs, and keynote presentations, accelerating AWS’s adoption for HPC.

    • Senior Product Manager - Technical, High-Performance Computing (HPC)
      Aug 2018 - Nov 2020 · 2 yrs 4 mos

      Product Manager for Elastic Fabric Adapter (EFA), AWS's custom-built networking interface designed for tightly-coupled HPC & distributed ML workloads. Worked backwards from customer needs to significantly accelerate AWS's compute cluster adoption for distributed HPC & AI workloads. Identified substantial market opportunity in Weather & Climate vertical, leading AWS's market entry strategy and transitioning into GTM leadership role.