Delhi, India
I am a founder, a digital marketing expert and a GenAI educator. I run two ventures : Digital For Nonprofits and Digicated.ai. I previously spent 12 years at Google driving digital marketing-led growth across brands in the US, UK and India. I now work to digitise nonprofits and enable startups to improve their digital marketing and GenAI maturity. Digital For Nonprofits (D4NP) aims to bridge the social divide digitally. We have unlocked over $10 million in Google Ad Grants for nonprofits working in Women, Health, Education, Art and Senior Support across India. Our active portfolio spans 15+ organisations, including Sivananda Yoga, WWF-India, CanKids India & SEWA Bharat, and we have created impact across 100+ nonprofits. We have also secured technology from OpenAI, Claude, Canva and Slack for partner organisations. Digicated.ai is a premier Generative AI advisory firm that helps digital-first brands accelerate their GenAI maturity and drive growth. We have impacted 20+ brands, upskilled 2,500+ professionals, & delivered an average 30% efficiency improvement across client organisations. Our work is grounded in the GenAI Maturity Framework™, a proprietary three-stage model of Assessment, Adoption and Advisory that moves teams from scattered AI experimentation to integration that creates real business value. Our GenAI Maturity programme and Generative Engine Optimisation offerings make brands AI-ready. Before this, I spent 12 years at Google working across operations, performance marketing, programmatic advertising and product solutions as the field reinvented itself every few years. I managed over $500 million in digital marketing spend for brands across the US, UK & India. Over time, I became a sought-after digital marketing expert with deep expertise across Google Ads, programmatic and analytics platforms. As a digital marketing expert, I have also mentored over a dozen startups through the Global and India Google Startup Accelerator. I led digital marketing education at Google and have taught at top management institutions including MICA, ISB, IIM-A, IIM-B, Great Lakes and BITS, among others. I have been fortunate to be recognised as one of the Top 40 Under 40 Marketers in India by Business World. SiliconIndia recognised me as one of the Top 10 AI Coaches in India. My work has been featured in Campaign India, Adgully, ET Edge Insights, YourStory, Express Computer, Outlook Business & Medianews4u, among others. I drive my energy from yoga, reading & sharing what I have learned. Find out more at abhinavchetan.com or say hello here on LinkedIn.
+ Founder of Digital For Nonprofits (D4NP), a Tech4Good startup that leverages technology grants, digital marketing, and Generative AI to make nonprofits self-reliant. + Unlocked over $10 million in Google Ad Grants for nonprofits across Women Empowerment, Conservation, Health, Education, Disaster Management, Art among others. + Active portfolio of 15+ nonprofits, created impact for 100+ nonprofits + Average NPS of 4.5/5 across organisations worked with + Secured technology grants from Google, OpenAI, Claude, Canva, Slack and others for partner nonprofits + Portfolio includes Sivananda Yoga, WWF-India, CanKids India, SEWA Bharat, My Angels Academy, Museum of Art and Photography, Aarti For Girls, All India Disaster Mitigation Institute, The Sage Foundation among others + Published the State of Nonprofits Digitization Report, an annual benchmark of digital maturity across India's nonprofit sector
+ Founder and lead at Digicated, a premier digital marketing advisory enabling startups & digital first brands gain digital marketing maturity + Four early stage startups in portfolio across gaming, wellness, education and pet food + Enabling a $1 million investment for PawfectlyMade - Digicated helped grow revenue by 5X and users by 4X with a 50%+ retention and repeat purchase within an year + Enabling a $11 million investment for Fantasy Akhada - Digicated helped grow users by 2X and reduce CPD by 80% with strong retention within an year + Advising top media agencies on improving CTS from paid media across clients with ~ $5 Million ad budget under management and improved ROI by ~20% along with capability building within their teams + Built an IP "3A digital marketing maturity" administered through 18 customised digital marketing education modules + Creating a cross platform, paid and organic learning experience for students, practitioners and CXOs to build a digital marketing foundation
+ Led the product marketing vertical for Performance, Programmatic, Education and Think With Google + Managed top 300 clients and 15 agencies across a $500 million portfolio + Established marketing for performance & programmatic ads, which contributes to 70% of revenue + Built 8 IPs : Think Platforms, Performance Academy, Mobile Academy etc covering 10 K+ participants + Drove incremental attributed revenue of $150 million + Established Digital Insider - a community of the top digital marketing professionals in India + Build and curated Digital Guru - a hybrid education program to educate top 25 media agencies in India covering over 5000+ participants + Led Think With Google India making it the most read & fastest growing subscriber base globally + Guest speaker at MICA, ISB, IIM-A, BITS, DU, MMA Forum, ZEE MELT, WPP Stream among others + Digital Marketing mentor at the Global and India Google startup accelerator, mentored over a dozen startups across agritech, finance, gaming verticals. Awards and Recognitions: - 12 Google Gold Awards - 6 Spot Awards - 7 Peer Recognitions
+ Led performance ad solutions stack across all 8 verticals for Google + Worked with top 200 brands & top 10 media agencies driving a $300 Million portfolio + Drove growth at YoY of 25% an incremental 100 million revenue over the course of this role + Launched Shopping Ads, a global first in India, 100% + growth over 2 years I managed the product + Launched solutions like Enhanced campaigns, Progressive Web Apps, Google Attribution in Analytics + Led transition to make Google Ads a mobile centric platform with Mobile Bid Modifiers & App Ads + Consulted with top clients like Amazon, Flipkart, Make My Trip, MaxLife as an advisor and educator + Guest speaker at MICA, MDI, Great Lakes, MMA Forum among others Awards & Recognition: - 8 Gold Awards - Google APAC Awards for Top Product Launch - 12 Peer recognitions
+ Managed a portfolio of $150 M for the 35 top spending UK clients in Retail and Ecommerce + Drove ads optimization for Retail and Ecommerce verticals with Waitrose, Amazon, Debenhams, Macys as top clients + Author of Google UK Retail Quarterly as the Industry Analyst for the UK market. Built the external dashboard to share market intelligence + Contributed to an incremental $10 million business for the India team across the the UK markets from my verticals + Increased team size 10 x in one year & mentored several new members to serve the additional opportunity Awards and Recognition: - 3 Google Gold Awards - 7 peer recognitions
+ Launched on ground activation and outreach for Maruti Swift across 20 malls in 7 cities across North India + Across mall activation & events, trained ~50 promoters and coordinated with 25 dealerships + Drove an inground distributor leads program and generated 5700 leads across the activation + Created a reporting solution to bring together leads across outreach points and dealerships with clear attribution + Worked with agencies to create market space package and rentals to bring down opex investment into activation by more than 15%