Mumbai, Maharashtra, India
Highly accomplished, results-driven sales & marketing professional with 18+ years of experience in Critical Care & Emergency Medicine TA, harnessing a high level of business acumen and productivity with a proven record in people management, developing business metrices for Trade business, institution business, international business, driving marketing strategy. Strong record of driving growth, improving efficiency, and developing people. Integrity, Vision, Empathy and Team Building are the 4 key strengths which keeps me propelling even in Tough Situations. Hard work and positive approach are two driving principals. "How this could be done even better" is my driving Fuel. Demonstrating strategic leadership skills towards driving end-to-end Sales & Marketing function of 3 divisions of Critical Care Cluster which is the 2nd largest cluster of BSV – 200+ Crore business volume with a team of 275+ Professionals (Direct Reportees: 2 BU Leads, 1 Marketing Head and 1 Admin Support) • Merit of being identified as a highly talented professional, post BSV-Advent acquisition, to lead the business as a part of continued leadership team. • Honored with the title of “Youngest Cluster Head in BSV” for showcasing exemplary performance and workmanship. • Directed a high empowered cross-functional teams for managing diversified therapy areas such as Critical Care / Haematology / Neurology / Emergency Medicine / Urology and UI /Gynae • Essayed a success story by establishing the 1st brand to exceed 100+ Cr in domestic business. • Set benchmark by successfully establishing dominance in Aplastic Anaemia Market with e-ATG growth compelling to withdraw the only competitor brand from Indian Market & in Anti-Systematic Antifungal Portfolio • Specialist in building divisions, formed 4 divisions yielding 100% and above growth. • Bagged best division awards in sales performance, SFE metrics & NMC in all the national roles • Award-winning professional: conferred with various prestigious awards such as Best Cluster Award 2022 / Best Division Award 2021 / Project Merit Award 2020 / Best Division CC Cluster 2018 / Best Division CC Cluster 2017 • Field Force Connect Program: Evolved a culture of trust, empathy & excellence in which each person does the best work of their lives and amplifies everyone around. • Uplifted careers of 2 NSMs/12 ZBMs/18 RBMs/8 marketing members by promoting and had a lowest attrition. TA Exposure :- Immunoglobulins (IVig/RIG/HBIg/ATG) / Anti-fungals (Liposomal AmB)/ Anti-Rabies/Anti-Snake Venom Serum
Demonstrated strategic leadership skills towards driving end-to-end Sales & Marketing function of 3 divisions of Critical Care Cluster which is the 2nd largest cluster of BSV – 200+ Crore business volume with a team of 275+ Professionals (Direct Reportees: 2 BU Leads, 1 Marketing Head and 1 Admin Support) • Passionately focused on driving the strategy roll-out of the cluster including selection and correction of focus brands based on their GC% contribution & growth opportunities. • Championed efforts towards setting up a CC Marketing Team from the scratch; expanded the team currently from 2 to 10 and nurtured the team members and generated next generation Product Managers to reinforce our commitment to grow internal talents. • Steered efforts and led 2 out of 3 divisions under CC Cluster to accomplish the assigned budgets for FY 23 with recorded growth of double digits. • Recognized from the leadership for recording +30% growth in 5 out of 6 focus brands of the cluster through planning of strategic brand initiatives. • Drove game changer transformational functions; directed the transformation of Seravacc Team (Emergency Medical Division) into higher NMC Contributor Team and accomplished 50% boost in gross margins by focusing on right product mix. • Recruited & built world-class teams from renowned MNCs as BU and Market Leads; developed and grew leaders to continue pushing the boundaries of business excellence and execution. • Applied industry best practices & attained market dominance for ASVS (Anti-snake Venom) by driving comprehensive brand building initiatives, which resulted in achieving +80% trade market share with continued growth of 10% and significant positive movement in P&L. • Promoted digitalized culture by skilfully designing innovative digital initiatives with emphasis on driving data continuity and internal/external customer engagements – ICE, KAVACH, Serpent and CritiBizz.
Headed IUI and Endometriosis Portfolio with a view to achieve exponential growth and Portfolio development in Gynec Space. Achieved highest ever Sales for the division and driven a significant transformation by inculcating performance culture in the Team. • Functioned as a core part of transition given charge from Extra Urban Team to Gynec Team (Feminora) with IUI portfolio operating in Metro Towns • Displayed excellence in nurturing the performance and winning culture that fostered the SFE matrices excellence and in-clinic performance enhancement that led to 2x divisional revenue and 60% growth in hormones and endometriosis portfolio made Feminora win Title of "The Best Division of the Year"
• Directed the launch of Extra Urban Division (Chrysalis) with matures/stagnant brands with 250+ Professionals covering 400 Districts; augmented the revenue from INR 38 Cr to INR 80 Cr within 1st year of its launch. Garnering Portfolios in Animal Bite Management (Snake Bite and Rabies Management). Strengthened BSV's Presence in Upcountry Critical Care Market by Launching Ulinastatin and Antibiotic Portfolio for Nursing Home. Allocate resources across the business unit to Maximize sales, Market Share and Business Objectives. Responsible for developing and Executing Business Strategies and Translate Strategy into actions to create Competitive Advantage in market place
Launched IVF division in Govt institutions of Delhi. Prime focus was to convince the clinicians to include FSH as a part of their ART protocols.