Netherlands
With over two decades of experience, I specialize in translating strategic ambitions into actionable initiatives within complex, global organizations. At IKEA, I lead global digital strategic planning, driving both short-term delivery and long-term transformation across a multi-market ecosystem. My focus includes strategy-to-execution initiatives across AI, logistics, marketplace, and in-store digital domains, ensuring alignment between strategic goals and executional excellence. My career reflects a commitment to innovating at scale, fostering impactful partnerships, and empowering teams to deliver value. Leveraging expertise in career development, executive management, and investments, my mission is to enable meaningful transformations that advance organizational priorities and enhance operational efficiency.
INGKA Digital provides digital solutions for the worldwide IKEA franchise system which consist of 574 IKEA retail locations across 31 markets, and counting. Owned global digital strategic planning to define annual and multi‑year strategic direction across a complex, multi‑market environment. Led enterprise-wide digital business planning in , balancing short‑term delivery with long‑term transformation priorities. Drove strategy‑to‑execution in make/buy/acquisition, sourcing, supplier performance initiatives. Led make‑or‑buy decisions, ecosystem strategy, and supplier governance across AI, logistics, marketplace, and in‑store digital domains.
Built and expanded long-term executive relationships with key accounts including Inter IKEA, NS, GVB, Schiphol and Zuyderland hospital positioning Deloitte as a trusted partner for large-scale transformation. Spearheaded recruitment and team building for Deloitte Digital during its initial three years, playing a key role in establishing the practice and strengthening its market presence. Led large-scale strategy, digital, and business transformation programs from vision through execution, including joint ventures and ecosystem-based models across retail, mobility, healthcare, and financial services. Advised Boards and C-suite executives on strategic choices, operating models, and transformation governance, translating ambition into executable programs.
Managed complex web and mobile delivery programs for banking, and insurance clients. Led client portfolios end‑to‑end, ensuring strategic alignment and delivery quality.
Led business development, digital transformation and content management initiatives in media and broadcast. Managed the Microsoft strategic alliance and founded a BroadVision Digital Marketing Center of Excellence. Delivered large‑scale transformation programs in banking and financial services.